Seven Cons About the New Social Media Platform Threads

It is necessary to understand the potential downside and limitations using Threads for new business.  I recently wrote an article about the powerful benefits of Threads, taunted as the next-generation social media platform. While Threads brings a host of benefits to the table, it’s important to consider some potential drawbacks or challenges associated with the […]

Community Development Comes Before Business Development

Community Development Comes Before Business Development

  Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects 1. Create a Niche Since I started my consultancy in 2007, […]

Panic is Not a Strategy for Ad Agency New Business

Panic is not strategy for ad agency new business

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. By not prioritizing additional revenue opportunities, it only gets done when work is […]

7 Helps for Consistent Online Leads for Ad Agency New Business

help for ad agency new business

Business development doesn’t have to be so difficult. By creating simple steps and processes you’ll have a system to boost online leads. Here are 7 tips to get started: 1. Consistently Use Lead Generation Platforms The battle for new business has moved online. You want to enlarge your agency’s online footprint to generate more leads. […]

Thought Leadership Study for Ad Agency New Business

Thought Leadership for Ad Agency New Business

Thought leadership influences prospects to help agencies win, retain and even grow client business. A recent study, by Edelman and LinkedIn, of 1,201 U.S. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business, but strengthens relationships with existing clients. Definition: A thought leader is an […]

Research: Content, Shares and Links for Ad Agency New Business

content shares and links for ad agency new business

What we learn from examining 1 million blog posts. It seems that everyone has now jumped on the content marketing bandwagon. But just  because everyone is doing it, doesn’t mean that they are having success. Only 9% of B2B marketers consider their content marketing efforts to be “very effective. Content Marketing Institute For many agencies and […]

Revise Your Ad Agency’s Website for New Business

a website for ad agency new business

Your website’s key role is to generate business for the firm Research shows websites influence 97% of clients’ purchasing decisions.  I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. Neither should be so difficult. A website is an important online platform to showcase your agency’s credentials, capabilities and case […]

Calls To Action Are Needed for Ad Agency New Business

calls to action for ad agency new business

A call to action is an important element for generating inbound leads. Inbound marketing earns the attention of prospects and makes your agency easy to be found primarily through content. By creating interesting and helpful content, written for a specific audience, you help draw prospects to your site. Website traffic is very important. It’s the initial step, but you […]

The Indispensable Ad Agency

Paul Roetzer New Business Conference

How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth “The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated […]

The Invisible Sale for Ad Agency New Business

The Invisible Sale for Ad Agency New Business

A step-by-step guide to create a painless prospecting system. Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important […]

Seven Cons About the New Social Media Platform Threads

It is necessary to understand the potential downside and limitations using Threads for new business. 

I recently wrote an article about the powerful benefits of Threads, taunted as the next-generation social media platform. While Threads brings a host of benefits to the table, it’s important to consider some potential drawbacks or challenges associated with the platform:

  1. Limited Reach and Exposure: As Threads focuses on specific topics and communities, it may limit the reach and exposure of users’ content.
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Threads: Unveiling the Powerful Benefits of the Next-Generation Social Media Platform

Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media.

In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Among these innovative platforms, Threads is rapidly emerging as a frontrunner, offering a unique and enriching experience for users.

Streamlined and Focused Communication:

Threads sets itself apart from traditional social media platforms by focusing on streamlined and efficient communication.… Continue reading

Ways That Artificial Intelligence Will Impact Ad Agency New Business

artificial intelligence for ad agency new business

Artificial intelligence can make business development easier and efficient.

AI offers a wide range of benefits across a variety of industries and applications. It has the potential to transform the way that businesses, leading to increased efficiency, accuracy, personalization, and innovation.

AI, is still a relatively new technology but it’s time that ad agencies carefully evaluate its potential benefits and drawbacks from a new business perspective.

Here are a few examples of the practical ways AI will enhance your agency’s business development:

  • Improved Lead generation: AI can analyze large amounts of data to identify potential new business leads more efficiently than traditional methods.
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Community Development Comes Before Business Development

Community Development Comes Before Business Development

 

Building an engaged online community should NOW be a core responsibility for business development.

The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set.

How to Build an Online Community of Prospects

1. Create a Niche

Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals.… Continue reading

Most Ad Agencies Have No Plan for New Business

The Cobbler's Children for Ad Agency New Business

Having a written marketing plan makes new business easier and much more consistent.

I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes.

The most common positive trait among these agencies is that they know how to take care of their clients. But what is their most common negative trait?

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The 8 Word Mission Statement for Ad Agency New Business

ad agency mission statement

Your agency’s mission statement can have new business value and measurable results.

A mission statement is a statement of the purpose of a company, organization or person, its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. Wikipedia

The mission statement captures the heart of an organization, what it stands for and why it exists.

Here are some examples of the mission statements of popular digital businesses: 

  • Google.
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To be an effective writer, spend more time planning and less time writing

content marketing for ad agency new business

Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content.

There are big rewards from content marketing, but it’s also a big challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words.

Most of us aren’t born with the gift for writing. We have to work at it. 

According to a study conducted by McLuhan and Davies, a Toronto based consulting firm specializing in communications training, effective writers spend:
  • 40% of their time planning
  • 25% of their time writing
  • 35% of their time revising

Less effective writers usually spend:

  • 20% planning
  • 60% writing
  • 20% revising

Here is an easy to follow formula that will help fuel your writing:

1.

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Blair Enns: 12 Revolutionary Proclamations for Ad Agency New Business

blair enns win without pitching ad agency new business

How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free. 

My friend, John Sharpe,  has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor with an impressive resume. So when John tells me that he has just read one of the most influential business development books in his lifetime, he had my attention.… Continue reading

3 Things An Ad Agency New Business Director Needs for Success

ad agency new business training

How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen.

People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, only 26% of new business directors were considered successful.

A 4A’s report sited that 90% of agency staff say they have to figure things out on their own due to the lack of training.… Continue reading

Ad Agency New Business 101: Conduct a SWOT Analysis

SWOT Analysis for Ad agency New Business

A SWOT analysis is a good starting point for someone who is charged with creating new business opportunities for a small to midsize advertising agency, PR firm or digital shop.  

Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses of yourself and your company on a piece of paper.

This strategic planning method, when used properly, can be  a valuable tool for making decisions, setting strategy, and evaluating courses of action.… Continue reading