A New Approach is Now Needed for Ad Agency New Business

inbound marketing for ad agency new business

Business development has undergone a major change. New business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are often treated as vendors because they lack a positioning of … [Read more...]

Thought Leadership, Millennial Marketing and Ad Agency New Business

creating a niche for ad agency new business

How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects. This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the … [Read more...]

Profiling Prospects is Critical for New Business

ad agency target audience

Profiling ensures you're deploying your time, energy and resources on high probability targets. The advertising industry has dramatically changed over the past five years. This change has had a tremendous impact on lead generation and prospecting. The power has shifted to decision-makers due to … [Read more...]

Ad Agencies: Audience Development Comes Before Business Development

build an audience for ad agency new business

Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing's founder, John Jantsch,  from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget, … [Read more...]

27 Tips to Boost Traffic to Your Agency’s Blog Site

boost blog traffic for ad agency new business

If you can't create online traffic, you won't generate leads for new business. Your ad agency's blog should be a central component of your social media strategy for new business. It personalizes your agency and can become an appealing magnet to quickly build a sizable targeted pipeline of … [Read more...]

Amazing Results From Effective Content Promotion

Trent Dyrsmid Brightideas

Guest post by Trent Dyrsmid. Trent is the founder of BrightIdeas.co and the host of the popular BrightIdeas podcast, where he has interviewed over 100 successful entrepreneurs to get them to share the exact steps that they used to achieve their results. Trent is also the founder of Groove Digital … [Read more...]

Jay Baer Demonstrates How to Write, Publish and Promote Your Book for New Business

Youtility for Ad Agency New Business

There are many valuable tips and helpful ideas that you can use from Jay Baer's promotion of his new book, Youtility. I just finished reading Jay Baer's book, Youtility: why SMART MARKETING is about HELP not HYPE. I highly recommend it. This is an excellent book for agency owners to better … [Read more...]

Ad Agencies Should Stop Faking It – Create Digital Content

David Schwartz ad agency new business

Guest post by David Schwartz David is a personal friend and an excellent Digital Brand Strategist focused on content development. He is the author of Brand Ed: Brand Education Services, a conversation about restaurant branding. David started his career working for MTV in New York, He then proceeded … [Read more...]

Why You Need Content for Ad Agency New Business

“If you’re not creating content on the web, you don’t exist.” - Lee Odden, CEO of TopRank Online Marketing since 2003 Digital, social and mobile have changed the way prospective clients consume and share information. Interruptive marketing tactics such as cold calling, direct mail and email blasts … [Read more...]

Jay Baer: Why Useful Ad Agency Marketing is a Skill not a Job

Jay Baer Social Media

Guest post written by Jay Baer, marketing keynote speaker, best selling author, consultant and my friend.  Jay and I started our consulting practices about the same time, at the beginning of the Great Recession. He has become a global leader in social media marketing. His blog, … [Read more...]