Ad Agency Compensation: The biggest frustration of CMOs

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For small to mid-size ad agencies, it’s time to address the cost of creating advertising in terms of time and money. 

All our clients want to know is this – Can your agency solve my  problems quickly and at less cost?

Advertising agencies aren’t changing of their own accord, they are being changed. We’ve seen digital technology bring about fundamental change to the news industry, then the music industry. Now seismic change is being forced upon the advertising industry.… Continue reading

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