Ad Agencies Should Shift Into Consulting Roles for New Business

Tom Fisburne ad agency new business

How agencies can reinvent themselves by developing consulting services to open the door for new business.  For too long advertising agencies have been treated as vendors. They claim to be different, but most are pretty much the same and sameness always breeds differentiation based on price. There has been little innovation from agencies to migrate […]

Ad Agencies: Guides for Creative and Marketing Salaries

advertising agency salary guide

Online information makes researching salary ranges easier than it has ever been in the past. For agencies to grow new business, they have to attract and retain talent. The turnover rate within the industry is over thirty-percent. It’s time for agency owners to get serious about inspiring their employees and keeping them happy. And, according […]

Ad Agency Compensation: The biggest frustration of CMOs

winsor-preview

For small to mid-size ad agencies, it’s time to address the cost of creating advertising in terms of time and money.  All our clients want to know is this – Can your agency solve my  problems quickly and at less cost? Advertising agencies aren’t changing of their own accord, they are being changed. We’ve seen digital […]

Planning for Ad Agency New Business

planning for ad agency new business

Those charged with new business often neglect to plan their work and work their plan.

Agencies are great at analyzing and planning for their clients. But, when it comes to planning for their own new business they balk. It is a strange, but often occurrence. When an agency starts focusing on themselves, it causes their marketing minds to shut down.

Agencies can temporarily get away with no planning.  When needed, they crank up their activities and beat the bushes for new business opportunities.… Continue reading

Build a Community for Ad Agency New Business

winchester

Building an engaged online community should NOW be a core responsibility of business development.

The battle for new business has moved online which makes community development indispensable in marketing your agency online. Knowing how to build an online community has become an important skill-set for those charged with agency new business. Community development comes before business development. 

How to Build an Online Community of Prospects

1. Create a Niche Blog

For over eight years, I’ve recommended creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals.… Continue reading

Improve Ad Agency New business Leads with Authority Marketing

Authority Marketing for Ad Agency New Business

Leverage SEO and expert positioning!

Based on Google patents and documents, which explicitly state that Google prefers experts and authorities. John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist, will show you how positioning your agency and team members as thought leaders is critical to digital marketing success.

One of the best tools for new business is leads from your website and blog but the days of easy SEO are over.… Continue reading

Use The Right Bait When You Fish For Ad Agency New Business

fishing

How to put yourself in front of prospects so they can’t help but find you.

Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning and differentiation easier and helps agencies to find, attract and engage their best prospects online. I’ve trained over 200 agency CEOs and their senior management teams in all 50 states here in the U.S.… Continue reading

A Call To Action for Ad Agency New Business

calls to action for ad agency new business

A call to action is an important element for generating inbound leads.

Inbound marketing earns the attention of prospects and makes your agency easy to be found primarily through content. By creating interesting and helpful content, written for a specific audience, you help draw prospects to your site.

Website traffic is very important. It’s the initial step, but you don’t want prospects to just read your content, you want to ignite engagement with them. To do this you must spend time developing a strong and clear call-to-action (CTA).… Continue reading

3 Things Ad Agencies Need for New Business

positioning for ad agencies for new business

A “Brand” New Day for Agencies

It’s a new day for agencies and for clients.  Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients.

You can “do” a lot of things, but you can only be “famous” for one thing.

Agencies need three things for new business success:

  1. Positioning
  2. Marketing
  3. Network

Learn how Jamie Dunham and her Brand Wise group developed their own agency positioning – Marketing to Women, and how they use social media to tell their story.… Continue reading

Drive Ad Agency New Business With A PR Plan

DSC_0927

The Art of Telling Your Agency Story for New Business

Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. His career includes agency, corporate communications and journalism experience, and he has worked with news media from local to international levels. Don has also co-authored or ghost written three books for clients.

The idea for this blog, The Art of Telling Your Story, primarily focuses on providing ad agencies with PR tips, tactics and tools — came from results of a survey he read several years ago about the tasks small- to medium-sized ad agencies would most like to outsource.… Continue reading

Five Billion Reasons to Change the RFP for Ad Agency New Business

RFP for Ad Agency New Business

Inspire your clients to abandon the RFP. 

The RFP (Request for Proposal) process is the way a lot of clients evaluate and select an advertising or marketing partner and keep prices down. But Cal Harrison, president of Beyond Referrals, states that the RFP process is actually an unsophisticated, and inefficient, process based on questionable science. It actually increases the cost of buying professional services as well as decreases the probability of selecting the right provider.… Continue reading

Facebook IS the Media for Ad Agency New Business

facebook for ad agency new business

Facebook has become an important element in our daily lives it is also important for new business.

If you aren’t sharing your content on Facebook, you’re missing out on a big opportunity. Why?

“Facebook has over a billion users, and according to a Pew study72% of American adults use it.”

Of the approximate 1.6 billion users, 30% get news from their Facebook site. That is an audience of approximately 73 million adults here in the U.S.  … Continue reading

How Storytelling Can Drive Your Agency New Business

Park Howell Ad Agency New Business Training

“We need to stop SELLING and start TELLING.”

Your agency is probably already pretty good at storytelling. But how about story-teaching?

Park Howell founded Park&Co, an award-winning brand and creative consultancy, in 1995 in Phoenix, Az. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling. Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.… Continue reading