How agencies can reinvent themselves by developing consulting services to open the door for new business. For too long advertising agencies have been treated as vendors. They claim to be different, but most are pretty much the same and sameness always breeds differentiation based on price. There has been little innovation from agencies to migrate […]
Online information makes researching salary ranges easier than it has ever been in the past. For agencies to grow new business, they have to attract and retain talent. The turnover rate within the industry is over thirty-percent. It’s time for agency owners to get serious about inspiring their employees and keeping them happy. And, according […]
For small to mid-size ad agencies, it’s time to address the cost of creating advertising in terms of time and money. All our clients want to know is this – Can your agency solve my problems quickly and at less cost? Advertising agencies aren’t changing of their own accord, they are being changed. We’ve seen digital […]
The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read.
Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.
“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”
Pitching doesn’t have to be a crapshoot.… Continue reading
A SMALL agency won BIG business through a strategic content marketing strategy.
Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.
Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.… Continue reading
To be more successful, you’ll need to be less accessible.
Owners of small to midsize agencies are a key to new business. You must manage your time wisely. Learn to say “no” to the wrong requests and “yes” to the right ones.
This reminds me of the following quote from Michael Hyatt, author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.
… Continue reading
Every time I say “no” to something that is not important, I am saying “yes” to something that is.
In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.
My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.… Continue reading
Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way.
It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.
According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions.
With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos.… Continue reading
You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.
I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it. But, they’re going to be missing some great information that will help them increase their own new business.… Continue reading
Timing is critical when it comes to engaging with your social media audience.
To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.
Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas.… Continue reading