Fueling Ad Agency New Business Through Social Media
This principle has been a key to success in my years working with new business within an agency environment.
When it comes to new business, consistency trumps perfection. Ad Agencies, the cobbler’s children who have no shoes, are very inconsistent, primarily because they tend to over-think and over-create anything associated with the agency’s brand.… Continue reading
Digital training is critical for the traditional small-to midsize advertising agencies. The strategic partnerships with digital shops have all gone by the wayside, mainly because digital agencies don’t need them any longer.
To quote Aaron Reitkopf, North American CEO of digital agency Profero, “There’s never been a better time to be in advertising, and there’s never been a worse time.”
Advertising agencies aren’t changing of their own accord, they are being changed.… Continue reading
The new business director has to be like the rudder of a ship when it comes to new business and keep it consistently focused on new business.
I have been working in ad agency new business almost my entire advertising career. I’m organized and disciplined but I’m still constantly learning new techniques that lessen distractions and increase my productivity.
Here are 9 ways that I’ve found helpful to stay focused on new business:
For a large number of ad agencies, the atmosphere is chaotic. It is an environment that is in a perpetual state of distraction. Working in this kind of climate is stressful. You’re constantly shifting from one task to the next. There are numerous interruptions and urgent requests throughout each day.… Continue reading
Carmine Gallo’s book, The Presentation Secrets of Steve Jobs is a must read. There’s much to learn from Jobs presentation tactics and style since delivering. Applying his simple formula can greatly improve any agency’s pitch and help them to stand out from the rest.
“You’re time is limited so don’t waste it living someone else’s life.
Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
