Be Sure to Backup and Protect Your Agency’s Content Marketing Investment

VaultPress advertising agencies backup

Don't wait for a catastrophic loss of data to start properly backing-up and protecting your content marketing investment. I've been writing for my agency new business blog for 5 years now. It is my passion and livelihood. But it took an event of lost data to make me as passionate about securing my … [Read more...]

Pixar: 10 Tips for Creating Appealing Stories for Ad Agency New Business

story shots for ad agency new business

A powerful story is your secret to connecting with prospective clients. Developing the ability to craft compelling stories is an important skill set for agency new business. Stories engage attention and inspire action. I have witnessed my fair share of agency presentations. Most provide thorough … [Read more...]

Blair Enns: 12 Revolutionary Proclamations for Ad Agency New Business

blair enns win without pitching ad agency new business

How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free.  My friend, John Sharpe,  has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor … [Read more...]

16 Systems to Simplify Ad Agency New Business

systems for ad agency new business

Every agency needs detailed methods, procedures and routines for consistency and success in new business. Small to mid-size agencies have common problems when it comes to new business: They often excuse their inconsistency by being the cobbler’s children who have no shoes. It's time to visit … [Read more...]

How Well Do You Really Know Your Advertising Agency?

large_5358225392

It is essential to know your agency inside and out if you want to be successful at new business. Any good salesman has to be knowledgeable about the product or service being sold. The more you know about your agency the more confidence you will have. This is a first step for those in business … [Read more...]

Ad Agency New Business 101: Conduct a SWOT Analysis

SWOT Analysis ad agency new business

A SWOT analysis is a good starting point for someone who is charged with creating new business opportunities for a small to midsize advertising agency, PR firm or digital shop.   Part of Steve Jobs' 12 Rules of Success: Perform SWOT analysis. As soon as you join/start a company, make a list of … [Read more...]

A 70 Point Checklist for Jump-Starting or Tuning-Up Your Blog for New Business

creative triage community hospitals Stacy Carter

You should evaluate your agency's blog to optimize its potential as a tool for lead generation, referrals and networking. There is a dramatic paradigm shift for acquiring new business opportunities for small to midsize ad agencies. Agencies need to rethink their approach to new business and … [Read more...]

4A’s New Business | Social Media Workshop

A Formula for Fueling Ad Agency New Business Through Social Media Nov. 3 , New York, NY This is a rare, one-day workshop sponsored by the 4A’s. I usually conduct these workshops on-site, at individual agencies, and only do one or two of these open full-day workshop all year. Registration is … [Read more...]

Ad Agencies Should KISS for New Business

Photo Credit Walt Stoneburner

The K.I.S.S. principle, "keep it simple stupid" is a great maxim to remember when developing a new business program for small to mid-size ad agencies, digital shops and PR firms. This principle has been a key to success in my years working with new business within an agency environment. When it … [Read more...]

The Challenges of Jumping from a Creative Shop to a Digital One

Kristina Slade

What are you doing to prepare your agency for the digital revolution? Digital training is critical for the traditional small-to midsize advertising agencies. The strategic partnerships with digital shops have all gone by the wayside, mainly because digital agencies don't need them any longer. To … [Read more...]