An agency network that is focused on helping independent agencies to pitch, win and manage international accounts, themselves. I asked Julian Boulding, London England, to share information about an international agency network called thenetworkone, which he co-founded. This non-traditional network, provides a custom-built international network, that is available “on demand” for new business pitches and with existing clients […]
Is Advertising a Respected Profession?
A lack of respect is bad for ad agency new business. You might not be able to change the perception of our industry but you can control the perception of your agency. Over the last decade, the advertising industry has become one of the least liked by Americans. In a recent Gallup Poll Advertising […]
MAGNET Global Network for Ad Agency New Business
Ad agency networks provide a wide variety of benefits plus be a boost for new business opportunities. The MAGNET advertising network collectively bill more than $2.7 billion dollars and the organization’s 39 members are located in major markets across the United States and around the world including Tokyo, Hong Kong, Ireland, London, Dubai, Moscow, Munich […]
7 Benefits from the Right Positioning for Ad Agency New Business
The FOUNDATION of an ad agency’s new business program is its positioning.
When you have the right positioning it’s like fishing for a specific fish with a particular bait. You know where the fish are, what bait is appealing to them, the right equipment to use and you have developed the expertise to catch the real trophies.
… Continue reading“By appealing to everyone, brands end up appealing to no one. Standing for everything is the same as standing for nothing.”
An Idea Platform for Ad Agency New Business
Ideasicleˣ: The First Advertising SaaS Platform For Virtual Creativity.
If timing is everything, then Ideasicleˣ is the poster child. Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work. I was intrigued enough with the concept, particularly as a new business idea machine, to reach out to its founder, Will Burns, to learn more about it.
… Continue reading“What the world needs now are ideas. Lots and lots of ideas.”
Great Onboarding: The Secret to 88% Employee Retention
How to cut employee turnover in half.
This is a guest article written by John Paul Strong, the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising. John Paul has developed a very robust onboarding process that I wanted him to share with you.
Their original roster of 10 employees and eight clients has exploded today, growing to more than 115 full-time employees and 250 automotive dealers. And it hasn’t gone without notice. Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners.… Continue reading