How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects. This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the founder […]
Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it […]
Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing’s founder, John Jantsch, from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget, Jeffrey is also the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers. […]
Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. Brands no longer ignore social media. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because […]
How agencies can reinvent themselves by developing consulting services to open the door for new business. For too long advertising agencies have been treated as vendors. They claim to be different, but most are pretty much the same and sameness always breeds differentiation based on price. There has been little innovation from agencies to migrate […]
Online information makes researching salary ranges easier than it has ever been in the past. For agencies to grow new business, they have to attract and retain talent. The turnover rate within the industry is over thirty-percent. It’s time for agency owners to get serious about inspiring their employees and keeping them happy. And, according […]
There are many valuable tips and helpful ideas that you can use from Jay Baer’s promotion of his new book, Youtility. I just finished reading Jay Baer’s book, Youtility: why SMART MARKETING is about HELP not HYPE. I highly recommend it. This is an excellent book for agency owners to better understand how to create helpful marketing […]
Agencies have only themselves to blame, making it easy for clients to bully them around. Agencies claim to be different but most are pretty much the same and sameness always breeds differentiation based on price. There has been little innovation from agencies to migrate away from the old model of advertising. It still astounds me […]
There is so much noise in our current world we have forgotten how to listen. Office noise is extremely damaging to productivity. You are one-third as productive in open-plan offices as in quiet rooms. The Sound Agency I have the luxury of working from my home office most of the time. I love it. I […]
“The most effective leaders throughout history have been great communicators, yet the vast majority of modern-day CEOs and C-Suite executives are conspicuously absent from social media channels.” Ann Charles, CEO BRANDfog We are living in the information age. More people share information from more sources more frequently that any other time in history. People are sharing content […]
Helpful tips for small and mid-size agencies in leveraging social to generate thought leadership.
The following is an interview conducted by Mark Sneider, president of RSW/US, for the Agency New Business Thought Leader Video Series.
I discuss with Mark the reasons why ad agencies aren’t finding success using social media for new business.
Agencies are still trying to lead with “brick and mortar” but social media is all about people connecting with other people.
Success begins by identifying with a specific target audience and creating a positioning of expertise.… Continue reading
“People trust brands that have people they can trust.”
Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.
Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.
Steve raised this question in a recent article, “Can you damage your company’s brand by ignoring yours?”
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“I’ve had a surprising number of executives from the C-suite tell me that they don’t want to actively manage their personal brand.
This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter.
Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.
I’ve been actively creating content since 2007, a year after Twitter was founded. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals.… Continue reading
A Free Webinar for Fuel Lines’ Readers, Monday, June 9th at 1 pm ET
Speaker, writer and ad agency consultant, David Baker will lead this webinar: “The New Business Metrics Behind a Successful, Growing Agency”.
It’s true that new business success isn’t a numbers game like it used to be, beating the bushes to surface any prospective victim who might be interested. But there ARE strong numbers behind the success stories, and we’ll look at all of them in a way that you’ll be able to apply, right then, right there.… Continue reading
Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise.
Consumers, brand marketers and marketing channels have changed and so has the traditional advertising agency. Smaller agencies often possess specialties and a nimbleness that allows them to adapt quickly to a rapidly changing marketing landscape. They can complement or compete with much larger, full service advertising agencies.
Brands are electing to choose a multi-agency model because of the specialized expertise it provides.… Continue reading
Give your presentations LIFE rather than SUCKING THE LIFE out of your audience.
I’ve been speaking publically for more than three decades. Last year, I spoke at conferences, seminars and workshops in over 40 different cities. I’m still a student who continually wants to improve. Presentations are very time consuming and require a lot of hard work. I want mine to be memorable and make a difference.
24/7 is the world we now live in, and Vegas is your crash course.
I’m looking forward to speaking at the annual conference of one of the largest independent agency networks,Worldwide Partners, Inc. This event will be held in Las Vegas, NV, May 5-6.
I’ll be joining a great group of speakers for this event:
- Brad Ball, Principal – Moroch Partners, former CMO of McDonald’s, President of Marketing for Warner Bros Pictures and head of Nascar’s Entertainment Division
- Paul Bates, Converto
- Michael J.
Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.
I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media. Being in Nashville gave me an opportunity to spend some time with my good friend Ken Henley who is the Nashville artist that created my caricature. … Continue reading
A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.
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I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I was surprised to learn that the impact Michael was having on their businesses was not in their use of Twitter, Facebook or LinkedIn but in transforming the principals into writers who write meaningful content.
Content marketing provides a system to better understand and engage your prospects.
I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, such as cold calling.
One of the primary benefits of content marketing is that it can provide an organized system to personally get to know your prospects. … Continue reading