WE -habilitating Capitalism – How valuable your agency will Be to ME no longer depends on b2c or b2b but on b2we Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies use social media to build communities, profits and positive social impact. A highly recognized creative director, he has […]
Can you describe your ad agency’s positioning in 30 seconds?
Can you define your agency’s positioning in a simple statement? I can’t begin to tell you how many agencies I know struggle with this. The starting point for any ad agency new business program is your positioning. It is a fundamental prerequisite for small and midsize agencies. Positioning is everything. But it is also the place where most agencies where most fail.
7 Benefits from the Right Positioning for Ad Agency New Business
The FOUNDATION of an ad agency’s new business program is its positioning.
When you have the right positioning it’s like fishing for a specific fish with a particular bait. You know where the fish are, what bait is appealing to them, the right equipment to use and you have developed the expertise to catch the real trophies.
… Continue reading“By appealing to everyone, brands end up appealing to no one. Standing for everything is the same as standing for nothing.”
An Idea Platform for Ad Agency New Business
Ideasicleˣ: The First Advertising SaaS Platform For Virtual Creativity.
If timing is everything, then Ideasicleˣ is the poster child. Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work. I was intrigued enough with the concept, particularly as a new business idea machine, to reach out to its founder, Will Burns, to learn more about it.
… Continue reading“What the world needs now are ideas. Lots and lots of ideas.”
Great Onboarding: The Secret to 88% Employee Retention
How to cut employee turnover in half.
This is a guest article written by John Paul Strong, the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising. John Paul has developed a very robust onboarding process that I wanted him to share with you.
Their original roster of 10 employees and eight clients has exploded today, growing to more than 115 full-time employees and 250 automotive dealers. And it hasn’t gone without notice. Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners.… Continue reading