Ad Agency New Business Articles Written by Michael Gass

A collection of over 1000 new business articles for advertising, digital, media and PR agencies.

50 Ad Agency New Business Quotes

fifty quotes for ad agency new business

Agency new business is a very tough job. There’s often a lot of rejection associated with the position. It’s difficult to stay optimistic. One thing that helps to inspire me are quotes that I pick up from my reading and from conferences and seminars. They condense wisdom into bite-sized memorable sentences that provide needed inspiration […]

Ad Agencies: How to Seduce Prospects Without Giving Your Work Away for Free

Jami Oetting ad agency new business

How to create a predictable pipeline of leads through inbound marketing. You want to attract new clients from outside of your current sphere of influence, spend less time on unqualified prospects, avoid client reviews, and build a predictable pipeline of targeted accounts. And you can accomplish everything on this wish list with blogging. But there’s one problem: […]

Marketing Your Ad Agency Should Be A Priority for New Business

Douglas Burdett ad agency new business

Prospective clients shouldn’t hire a marketing agency that can’t market themselves. I wanted to share some excerpts of an interview conducted by Jami Oetting, content strategist for Agency Post, an online publication for agency professionals. The subject of the interview is Douglas Burdett, former artillery officer, Madison Avenue ad man, stand-up comedian and the principal of […]

Ad Agencies: How to Stop Chasing New Business

Jeff Fromm fuel lines new business conference

The Barkley agency has created a number of thought leadership platforms that drive new business. In this session of the Fuel Lines New Business Conference, Jeff Fromm, Executive VP at Barkley, shares how his agency has created a number of thought leadership platforms that drive  new business. One of the most successful has been built around Millennial […]

Inbound Marketing For Ad Agency New Business

Michael and Terri Gass

In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be.  Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are […]

The Indispensable Ad Agency

Paul Roetzer New Business Conference

How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth “The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated […]

The Preeminent Thought Leader on How to Win Ad Agency Pitches

1 peters book

Win more ad agency new business pitches. It’s easier than you think. Peter Levitan has been described as a serial new business pitcher. He has delivered global, regional, and very local new business pitches for over 30 years. He has a Hall Of Fame pitch batting average. Peter ran business development and marketing at Saatchi […]

The Most Provocative Man in Advertising

Bob Hoffman ad agency new business conference

Bob Hoffman is one of the most sought-after speakers on advertising and marketing. He has spoken all over the U.S. and has been invited to speak at conferences throughout Europe. Bob’s “Spotlight Lecture” at Advertising Week Europe has drawn almost 50,000 views on YouTube. Bob was one of the keynote speakers at our inaugural Fuel […]

A Perfect Platform for Ad Agency New Business

A Platform for Ad Agency New Business

For over eight years I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals. A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. It’s like a fishing […]

What’s the Most Dangerous Job in Advertising?

The Most Dangerous Job in Advertising

ADWEEK said the most dangerous job in advertising is new business chiefs. According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is now 2 years or less. Only 26% of new business directors were viewed as successful. They are under a lot of stress and their position tends to […]