A network of advertising agencies can improve your agency’s new business through collaboration, strategic alliances and training.
Whenever I speak, I’m often asked to recommend an agency network. There were very few online sources that had collected this type information in one place, so I decided to compile my own list that I hope you find helpful. I’ve included a brief synopsis of information, along with web links, contact information and Twitter accounts for each.
A strong agency network can:
- Help with new business introductions and attract new business internationally
- Provide new business training for agency staff
- Enhance best practices
- Provide peer groups
- Improve agency operations
- Create channels for outsourcing work
- Assist in implementing research
- Provide access to common media and research s
- Arrange annual conferences, workshops and seminars
- Provide access to the expertise and specialized capabilities of network partners
- Arrange for group insurance plans, legal services, etc.
- Create and share results of business and salary surveys
Here is an ever expanding list of the top advertising agency associations and networks:
4 A’s (American Association of Advertising Agencies)
Headquarters: New York, NY
Mission of AAAA: To improve and strengthen the advertising agency business in the United States by counseling members on operations and management, by providing the collective experience of the many to each, by fostering professional development, by encouraging the highest creative and business standards,and by attracting excellent people to the business.
Nancy Hill, President and Chief Executive Officer. For more information on membership, benefits or events, click here
Follow the 4As on Twitter: http://twitter.com/4As
Agency Management Institute (AMI)
Headquarters: Des Moines, IA
Helping Agencies Grow to the Next Level Agency Management Institute (AMI) is a management consulting business that began in 1995 and specializes in helping owners of small and medium sized marketing communication companies (less than 50 employees typically) move up to their next performance level—and keep improving. Their clients include advertising agencies, graphic design and public relations firms, media service firms and interactive agencies.
We offer workshops, agency owner networks and practical consulting for small to mid sized advertising agencies so they can increase their AGI, bottom line profits and the owner’s personal income by 20-30%.
Advertising and Marketing International Network (AMIN)
Headquarters: Viola, KS
AMIN is a global alliance of independently owned advertising agencies. The alliance spans the globe, with member networks in North America, Europe and Asia.
Follow AMIN on Twitter: http://twitter.com/AminEurope
Business to Business Network (BBN)
Headquarters: Dubai, United Arab Emirates
BBN is a global B2B network with a difference. Our difference is quite simply our similarities. We have developed a highly-effective and structured approach to B2B marketing communications that all our agencies follow when collaborating on campaigns and projects. This means, unlike other networks, we can truly act as one. Our pitch, planning, digital communications, PR, creative and international account handling methods are synergised, and this is a powerful offering for any international business.
Annette Fernandes-Poyser, Executive Director, Tel: +971 4 372 0111 or email: email@example.com
Multi-national clients demand and expect a full breadth of services from their global agencies. The ComVort Group is the only marketing communication organization that offers capillary services on a global scale.
Our agencies leverage the ComVort network’s unique structure – as well as their own extraordinary commitment toward their clients – to create custom-tailored solutions that helps our clients succeeds.
E3 International Agency Network
E3 is an international network of independent brand strategy and communication agencies.
Our cultural knowledge and vast range of skills give efficient access to the right talent for international challenges. This enables E3 clients to meet their brand and sales growth objectives for each of their geographical markets in a simplified, effective and unified way. Local and global, just the way our clients want and need it, helping to accelerate their time-to-market considerably.
Headquarters: Rollinsville, CO
The IN agency network merged with ICOM to form the biggest independent network of 100+ members in 76 countries. one of the world’s largest networks of independent advertising and marketing communications agencies.
- Revenues: (US) $3.5 billion
- Members: 100+ agencies based in 76 countries
- Coverage: 95% of the world’s markets
- Clients: 2000+
- Offices: 87
Curious about membership? Have some more questions? Click here for the contact page
Follow ICOM on Twitter: https://twitter.com/icomagencies
Headquarters: Farmington, CT
INBA is a global network of independently owned, mid-size, marketing communications firms. INBA is represented by 23 members and affiliates in 25 countries.
INBA is international. But not global. That may sound like a contradiction, but we think it’s a distinction. We’re located in key markets around the world. That makes us international. But, unlike mammoth global agencies, we aren’t mirror images of each other. Each of our member agencies has its own personality and capabilities. Each is steeped in the culture and business practices of its home country.
For additional information contact: Peggy Thompson
Institute of Communication Agencies (ICA)
Headquarters: Toronto, ON
The Institute of Communication Agencies, is the not-for-profit association which represents Canada’s advertising and communication agencies. Founded in 1905, the ICA provides proactive leadership and counsel for its members, who account for approximately 75% of Canadian advertising spending, with an economic impact of over $19 billion annually.
For additional information contact: firstname.lastname@example.org
Intermark Agency Network (IAN)
A different concept in agency networks. IAN (Intermarket Agency Network) is a forum for leaders of noncompetitive marketing agencies to openly exchange knowledge in a collaborative setting. A nationwide association of carefully selected agencies, its members meet twice annually to freely discuss important issues like new business, financials, HR, creativity, growth and much more. No topic is off limits.
For details about joining IAN, contact Ed Kleban, Executive Director, at email@example.com
MAGNET Global Network
Headquarters: Pittsburg, PA
MAGNET is a collaborative network of the world’s top marketing and advertising agencies. This organization and its member agencies represent more than 800 clients worldwide with total annual billings of more than $1.6 billion USD.
For additional information, contact Cheri Gmiter, Executive Director
Follow MAGNET on Twitter: http://twitter.com/MagnetGlobalNet
Headquarters: New York, NY
Mirren is a network of agencies focused on new business. They provide a new business network and resource center, onsite training and an annual new business conference.
Second Wind Network
Headquarters: Wyomissing, PA
Second Wind is a powerful information resource designed with one thing in mind – helping smaller and midsize advertising agencies, design firms and related businesses to be better.
Second Wind was founded by former agency owner and entrepreneur Anthony P. Mikes. Mr. Mikes owned and operated design studios and agencies for twenty-five years before launching Second Wind in 1988.
Follow Second Wind on Twitter: http://twitter.com/secondwindbuzz
Headquarters: Boston, MA
We are one of the world’s oldest, largest and most successful networks of carefully selected independent advertising agencies. Today there are TAAN member agencies operating on every continent, in more than 47 markets worldwide.
TAAN is an association of carefully selected, highly talented, independently operated marketing communications agencies in the U.S., Europe, South America and Asia/Pacific. Each TAAN agency is well-recognized in its home market and represents leading marketers in its area. The TAAN network is built with the concept that shared knowledge and intelligence creates powerful insight in addressing the goals of agencies and marketers throughout the world.
For additional information you may contact TAAN President, Peter Gerritsen
Follow TAAN on Twitter at twitter.com/TAANnews
Headquarters: Toronto, ON
T-CAAN is the oldest and largest network of independent Canadian agencies and has developed strong working relationships with similar groups in the U.S.A., U.K., Japan, Jamaica, Europe and Hong Kong.
Every agency within the T-CAAN network operates as a branch-office, providing fast, top-quality and dependable service for all member agencies. Assistance can vary from the provision of backup services and field assistance to the exchange of creative ideas, research data, or financial information. The objective is to make each member stronger through the free flow of information and resources.
For additional information you can contact the Managing Director (Bill Whitehead) by e-mail at firstname.lastname@example.org
The Brand Establishment
The Brand Establishment is the recognized brand authority and has trained a national network of small to mid-sized ad and PR agencies, design firms and marketing consultants. Through its graduate-level coursework, alumni hold the designation as the only Certified Brand Strategists in the country. This training has also transformed these shops into the acknowledged brand-building authorities in their markets. Its highly skilled agency members enjoy a well-earned recognition as the new generation of thought leaders in brand development and branding.
Follow The Brand Establishment on Twitter at twitter.com/BrandEstablish
Headquarters: London, England
We provide the major advantages of belonging to an international agency network, at a price every agency can afford. Membership benefits include: access a custom-built international network on-demand; an insurance policy, don’t lose pitches because you can help the client in other countries; a proactive opportunity to target new international prospects and receive partnership requests from other member agencies. The major part of our activity will continue to be the introduction of new business to independent agencies.
Headquarters: New York, NY
TITANIUM is a community of 21 best-in-class, client-centric companies who also happen to be certified-diverse.
Collective strength is what we represent; and we find it in our innovation and ideas, and our ability to make them happen. We find it in relationships that are sparked by shared goals, fueled by shared values and solidified by shared accomplishments.
For additional information contact, Robyn Streisand, Founder and CEO, 212.695.6663.
Headquarters: Denver, CO
Website: www.worldwidepartners.com Founded in 1938 the Worldwide Partners network now the world’s largest owner-operated agency network: $3.4 billion in billings, 93 agencies, 55 countries across Asia, EMEA, Latin America and North America.
Our mission is clear: We’ll give you more leverage, resources, out reach and firepower than you have as a stand-alone shop without giving up ownership. Whether you have international business or not, we can help you with virtually every aspect of your business.
For additional information contact, Al Moffatt, WPI’s President and CEO, email@example.com.
Click here to view a list of Independent International Advertising, Direct Marketing, Media Buying, and Public Relations Networks
If you feel that any other agency association/network should be considered for this list, please email me.