Podcast: Inbound prospects in 30 days

Inbound Marketing for Ad Agency New Business

How to speed up the process of developing inbound leads for ad agency new business.

I recently had the pleasure of being interviewed by Jake Jorgovan for this episode of his, Working Without Pants Podcast, sponsored by Outbound Creative.

I share in-depth tactics to help agencies with their inbound marketing strategies. A lot of agencies have a hard time seeing new business results from inbound marketing, or success is taking a long time. I show ways that inbound and social media can start creating an impact within 30 days.

In this episode I discuss … 

The Challenge of Inbound

  • Ad agencies are in a perpetual state of rebranding and redesigning their websites.
  • They have a huge fear of narrowing their focus to a specific audience.
  • It can take a lot of time to create content, build audiences, and see those prospects convert into new clients.

A Low Risk Approach

  • How to easily resolve the problem of positioning and make new business easier.
  • Creating a niche blog offsite helps in removing the fear of narrowing the focus for new business.
  • A niche blog living offsite doesn’t create any confusion for current clients or hinder other efforts to reach different types of prospects.
  • The riches are in the niches for small to midsize advertising, digital, media and PR agencies.

Generating Content and Traffic

  • Suggestions for getting a niche blog up and running fast.
  • Prospects are looking for expertise. The commonality among experts is that experts write.
  • How to write 30 posts in 30 days.
  • Creating “evergreen” content for the greatest return of you time investment.
  • Why you should be writing in an inverted pyramid style.
  • Community development and jump starting initial traffic to your site.
  • The benefits of building a base of content quickly.

Social Media is a Must

  • Social media fuels inbound leads.
  • Social media is all about people connecting with other people.
  • People want to work with other people that they know trust and like.
  • The dynamic of the relationship with a prospective client is so much different when they initiate the call.
  • Fishing analogy. Fishing for a specific fish with a particular bait and get the bait away from the boat so that you don’t scare off the fish.

 Click below to listen to the podcast …

If you would like an outline of my program, email for a copy of my Seven Steps for Fueling New Business Through Social Media.

Jake Jorgovan podcast for ad agency new business

Jake Jorgovan is the founder of Outbound Creative: We help agencies win their dream clients.
I am also the author of the upcoming book Win Your Dream Clients.

For full show notes go to jake-jorgovan.com/podcast/083

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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