Agency new business is a very tough job.
There’s often a lot of rejection associated with the position of business development. It’s difficult to stay optimistic.
One thing that helps to inspire me are quotes that I pick up from my reading and from conferences and seminars. They condense wisdom into bite-sized memorable sentences that provide needed inspiration and motivation. Benjamin Disraeli, a British politician and writer, said it well,
“The wisdom of the wise, and the experience of ages, may be preserved by quotation.”
I hope my list of quotes provides a spark of inspiration for you:
- “What helps people, helps business.” Leo Burnett Tweet This
- “Brands are built around stories.” Bill Dauphinais Tweet This
- “Because somebody grows up being a social media native, it doesn’t make them an expert in using social media at work.” Dr. William J. Ward Tweet This
- “Everybody has a plan until they get punched in the face.” Mike Tyson Tweet This
- “You’re more likely to complete Navy Seal training than click on a digital display banner ad.” Bob Hoffman Tweet This
- “Content is like an annuity. 92% of leads come from older blog posts!” Jami Oetting Tweet This
- “No one wants to read a sales email, but they do want to read how you can help them.” Lee McKnight Jr Tweet This
- “Most agencies do not prepare for negotiations. So we lose.” Peter Levitan Tweet This
- “Focusing doesn’t limit you. It could take you from local to global if you do it right.” Stephanie Holland Tweet This
- “No one is smarter than the facts.” Bob Hoffman Tweet This
- “Change your mindset from ‘I’m selling’ to ‘I’m educating’. Dave Currie Tweet This
- “A confused mind always says NO.” Jody Sutter Tweet This
- “The minute your agency stops turning business away for fit is the minute it starts accelerating profits.” Drew McLellan Tweet This
- “Agencies are led to the slaughter in most negotiations.” Peter Levitan Tweet This
- “If you want creative workers, give them enough time to play.” John Cleese Tweet This
- “TV is not dead. It’s having babies.” Bob Hoffman Tweet This
- “You can do a lot of things, but you can only be famous at one. What is it you do?” Jamie Dunham Tweet This
- “The best marketing doesn’t feel like marketing.” Tom Fishburne Tweet This
- “Creativity is intelligence having fun.” Albert Einstein Tweet This
- “Nobody reads ads. People read what interests them, and sometimes it’s an ad.” Howard Luck Gossage Tweet This
- “Content is the reason search began in the first place.” Lee Odden Tweet This
- “You are the average of the 5 people you spend the most time with.” Jim Rohn Tweet This
- “Great creative is not a point of differentiation, it is an expectation.” Michael Gass Tweet This
- “SEO is not something you do anymore. It’s what happens when you do every thing else right.” Chad Pollitt Tweet This
- “Category experience is absolutely critical. You might be generalists, but you have to be an expert in the category” Brent Hodgins Tweet This
- “Increasingly, the mass marketing is turning into a mass of niches.” Chris Anderson Tweet This
- “A principle is not a principle until it costs you something.” William Bernbach Tweet This
- “If you want something done, ask somebody who is already busy. Busy people get things done.” Bishop Bronner Tweet This
- “We must all suffer one of two things: the pain of discipline or the pain of regret.” Jim Rohn Tweet This
- “Your website is your greatest asset. More people view your webpages than anything else.” Amanda Sibley Tweet This
- “No matter what, the very first piece of social media real estate I’d start with is a blog.” Chris Brogan Tweet This
- “In advertising, not to be different is virtually suicidal.” Bill Bernbach Tweet This
- “Social media is about PEOPLE connecting with other PEOPLE, not the brick and mortar agency.” Michael Gass Tweet This
- “Not viewing your email marketing as content is a mistake.” Chris Baggott Tweet This
- “There is no security on the earth, there is only opportunity.” General Douglas MacArthur Tweet This
- “To change something, build a new model that makes the existing model obsolete.” Richard Buckminster Fuller Tweet This
- “We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.” Leo Burnett Tweet This
- “The only people who care about advertising are the people who work in advertising.” George Parker Tweet This
- “If you can’t explain it to a six year old, you don’t understand it well enough yourself.” Albert Einsteen Tweet This
- “If it doesn’t sell, it isn’t creative.” David Ogilvy Tweet This
- “The day you sign a client is the day you start losing one.” Don Drapper Tweet This
- “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others” Otto von Bismarck Tweet This
- “Every time I say “no” to something that is not important, I am saying “yes” to something that is.” Michael Hyatt
- “Your culture is your brand.” Tony Hsieh Tweet This
- “Managing creatives is like herding cats” John Gillard Tweet This
- “Community development comes before business development.” Michael Gass Tweet This
- “Marketing in the future is like sex. Only the losers will have to pay for it.” Jon Bond Tweet This
- “In our business, whenever there’s a disruption, our clients need guidance.” Michael Roth Tweet This
- “Creative without strategy is called art. Creative with strategy is called advertising.” Jef I. Richards Tweet This
- “If you want to truly understand something, try to change it.” John F Kennedy Tweet This
If you have a favorite quote you’d like to contribute, please add it to the comment section below.
