Archives for February 2015

Registration Now Open for Fuel Lines New Business Conference 2015

music city center ad agency new business conference

Music City Center, Nashville, TN

A new model for ad agency new business.

New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.

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Writer’s Block Can Derail Ad Agency New Business

writer's block content marketing ad agency new business

Consistently creating content is the fuel for an inbound new business program.

With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise.

I’ve been writing about business development for eight years. On occasion I suffer from writer’s block. It becomes extremely difficult to produce new articles. I feel hopelessly stuck.… Continue reading

4A’s New Business Webinar

4A's ad agency new business webinar

How to Use Social Media to Attract New Business

Gaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever.

In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around.

Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.… Continue reading

Is The Shoemaker’s Daughter Syndrome Costing Your Ad Agency New Business?

shoe cobbler and ad agency new business

If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes.

Guest article by Gerry Black, Direct Response Copywriter/Marketing Consultant.

Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon.

Most people have heard the reference to the Shoemaker’s Daughter Going Barefoot, sometimes referred to as the Cobblers’ Children Going Barefoot.… Continue reading