Win A Ticket To An Ad Agency New Business Workshop in Orlando

ad agency new business workshop

Enter to win a ticket to a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando.

Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business.

The battle for new business has moved ONLINE. Interruptive type tactics such as cold calling and email blasts are INEFFECTIVE. It’s now more important to be FOUND than to CHASE new business. 

This workshop is designed for agency CEOs and their New Business and Senior Account Management teams.


  • You will receive a step-by-step guide on how to establish a comprehensive social media based inbound marketing program within 30 days.
  • Learn how to solve the problem of positioning and differentiating your agency without the pain or risk.
  • Grasp the benefits of the strategies and tactics that will make new business much easier and more consistent.
  • Understand how to create an integrated program that allows you to maintain awareness 24/7 without having to rely on interruptive type tactics such as cold calls and email blasts.
  • Know how you can control the agency/client relationship and skip the dating process.
  • Learn to create the kind of calls-to-action that will convert followers into clients.
  • Have the ability to be more selective to work with the clients that are a better fit for your agency.
  • Envision how your agency can stopped being viewed as a vendor and attract prospects that are willing to pay a higher premium for your services.
  • Know what are the best tools and practices to manage your program even when your agency is at its busiest.
  • Learn how to develop a system of measures and reporting to continually improve your program.

Here’s how to enter

Give us your compelling reason why you should be awarded a free ticket. Let us know how much this session would mean to you and how it could transform your business. Email your submission me at by January 24th, 2015, 12:00 EST. We’ll award and announce one winner shortly thereafter.


One ticket to Fuel Lines’ Agency Workshop: A New Approach to New Business (a $695 value!). Travel, accommodation and expenses are not included.

For complete information about this event, visit Eventbrite.

I hope to see you in Orlando!


Ashley Cox

Director of Events

Fuel Lines

Fueling Ad Agency New Business

Birmingham, AL

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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