Ad Agencies: An Infographic On the History of Social Advertising

the history of social advertising

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.

My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.

It’s hard to believe that social media didn’t really exist just a decade ago. It has evolved to become a critical component for agency new business and a significant revenue stream for their clients.

Social Advertising is projected to generate $11 billion in revenue within the next 3 years. Check out this infographic, created by UNIFIED, on the history of social advertising to see some of the events that illustrate the amazing growth and innovation in a rapidly expanding market.


History of Social Advertising


Unified serves over 600 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. The company is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Certified Sponsored Updates partner.
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photo credit: Thiophene_Guy via photopin cc



About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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