Archives for June 2014

The New Business Metrics Behind Successful Ad Agencies

successful ad agency metrics for new business

There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. 

Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.

David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.

His work has been discussed in the Wall Street Journal, USA Today, Fast Company.… Continue reading

Filed Under: Agency Leadership, Fuel for Thought, New Business Tips, New Business Trends Tagged With: , , , ,

Can You Damage Your Ad Agency’s Brand By Ignoring Yours?

ad agency owners personal branding

“People trust brands that have people they can trust.”

Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.

Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.

Steve raised this question in a recent article, “Can you damage your company’s brand by ignoring yours?” … Continue reading

Filed Under: Agency Branding, Agency Leadership, Agency Positioning, New Business Trends Tagged With: , , , , , , , , , ,