Archives for January 2014

10 WordPress Plugins for Ad Agency New Business

WordPress Plugins for Ad Agencies

 Using WordPress plugins enhances your reader’s experience, allows for easy customization and maintenance of your blog. 

I began writing Fuel Lines back in 2007 on the blogging platform Blogger. It wasn’t long before I graduated from Blogger to WordPress. Wordpress is by far the most popular blogging platform on more than 60 million websites. It has become the largest, self-hosted, content management system in the world.

WordPress can do nearly anything that can be done within a website. … Continue reading

Ad Agencies: Audience Development Comes Before Business Development

build an audience for ad agency new business

Building an engaged online community should now be a core responsibility of business development.

Inspiration for this article came from Duct Tape Marketing’s founder, John Jantsch,  from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget,  Jeffrey is also the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers.  

Rohrs boldly states that, “proprietary audience development is now a core marketing responsibility.” He points out that your audience is a gift. 

Continue reading

2014 The Year of the Social CEO

2014 Year of the Social CEO Michael Gass

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies.

Brands no longer ignore social media.

The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because it was such a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.… Continue reading

New 4A’s Webinar for Advertising Agencies

4A's New Business Webinar

A Formula for Fueling New Business through Social Media

The new model for new business that will make the existing model obsolete might surprise you—instead of chasing new business, it’s more important for you to learn how to be found.

Why? In a CMO Counsel study, 80% of decision makers said they found their vendors, not the other way around.

You need to rethink your approach to new business. Rather than relying primarily on the interruption tactics of cold calls and unsolicited direct mail, social media allows you to broaden your market while narrowing your niche.… Continue reading