“A virtual Santa, 175 WestJet volunteers, 16 cameras in 3 airports and one on a plane, set up a miracle for the passengers of two Calgary-bound flights.”
Canadian airline WestJet and studio m created a heartwarming campaign that couldn’t help but become viral. It touched all the bases: the joy of giving, the excitement of those receiving and the contagious spirit of Christmas.
The campaign started with a brainstorming session at Toronto-based production company Studio M.… Continue reading