Ad Agencies: Guides for Creative and Marketing Salaries

advertising agency salary guide

Online information makes researching salary ranges easier than it has ever been in the past.

For agencies to grow new business, they have to attract and retain talent. The turnover rate within the industry is over thirty-percent. It’s time for agency owners to get serious about inspiring their employees and keeping them happy. And, according to 24 Seven’s recent Salary and Job Market Report, salary is the number one driver of job satisfaction. 

According to the study, employees are concerned about staying employed, having the skills to move forward professionally and climbing the career ladder both in position and salary.

The salary and employee benefits your agency provides serve a major role in recruiting, retaining, and motivating staff. Here are some additional insights from this report:

  • Median salary for the industry rose to $77,000 in 2013, compared to 2012’s reported $73,000 and $68,300 for 2011.
  • Medical insurance was cited by the majority of responders as the most valued benefit.
  • Employees valued flex-time and telecommuting as additional benefits.
  • The study also found that digital talent was most in demand, but design and creative services talent was the hardest to recruit.
  • Fifty-seven percent of responders indicated that the hiring of freelancers is an integral part of saving costs.
  • A company’s reputation as an employer was cited as being very appealing.

A collection of salary guides and additional resources to help with your agencies staffing solutions.

The 2014 Salary Guide marks the 14th year that The Creative Group’s (TCG), has published data on starting compensation levels for creative and marketing fields. It provides the latest compensation data and hiring information to help you make the most informed staffing choices for your agency.

Download your 2014 Salary Guide and check out their Salary Calculator Cafe

The “Onward Search Salary Guide for the 10 Hottest Digital Creative Jobs” lists the ten most requested professional’s from Onward Search, a leading staffing agency for digital marketing and interactive design talent.

Digital Creative Jobs and Salaries Guide
© 2012 Onward Search


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Craig Lindberg says:

    Excellent reference Michael. Thank very much for sharing.

  2. Your welcome Craig. Glad you liked it.

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