Archives for November 2013

Ad Agencies: Guides for Creative and Marketing Salaries

advertising agency salary guide

Online information makes researching salary ranges easier than it has ever been in the past.

For agencies to grow new business, they have to attract and retain talent. The turnover rate within the industry is over thirty-percent. It’s time for agency owners to get serious about inspiring their employees and keeping them happy. And, according to 24 Seven’s recent Salary and Job Market Report, salary is the number one driver of job satisfaction. 

According to the study, employees are concerned about staying employed, having the skills to move forward professionally and climbing the career ladder both in position and salary.

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27 Tips to Boost Traffic to Your Agency’s Blog Site

boost blog traffic for ad agency new business

If you can’t create online traffic, you won’t generate leads for new business.

Your ad agency’s blog should be a central component of your social media strategy for new business. It personalizes your agency and can become an appealing magnet to quickly build a sizable targeted pipeline of prospects. But, you can’t just “build it and they will come.” You must employ proactive tactics to jump-start and grow your online traffic. The more targeted traffic you can generate, the more inbound new business leads you’ll create.Continue reading