I happen to be a fan of AMC’s reality television show, The Pitch. Not because it is creating national attention and buzz for our industry, but primarily because it shows the flaws of agencies pitching for new business.
In the first episode of season two, the winning agency, Breensmith, Atlanta, GA, lost the new account to the losing agency, Fletcher Rowley. Bizzare? Maybe to viewers, but not to most agencies who have pitched for business in the past because problems like this are the norm.… Continue reading