Archives for July 2013

Why You Need Content for Ad Agency New Business

“If you’re not creating content on the web, you don’t exist.” – Lee Odden, CEO of TopRank Online Marketing since 2003

Digital, social and mobile have changed the way prospective clients consume and share information. Interruptive marketing tactics such as cold calling, direct mail and email blasts have very low rates of success. The agencies that get their content marketing platforms in place will have a huge advantage over those that continue to push their self-promotional marketing messages which prospects will continue to block out.… Continue reading

12 Ways to Get Personal Using Twitter

get personal with Twitter for ad agency new business

Twitter allows me to open up and share my personal side to make an emotional connection with my audience. 

Sharing personal information helps my audience get to know me beyond my profession. If all of my Tweets or Retweets were business oriented, my Twitter feed would be dry and robotic.

“People want to work with other people that they know, trust and like.”

A lot of people have difficulty with how to be personal on Twitter. Continue reading

SlideShare: Steve Jobs’ 10 Presentation Tactics

steve jobs presentation tactics

Developing the ability to be a great presenter is an important skill set for agency new business.

The first speech I ever gave, I read through my outline in just a few minutes then stood speechless in front of about 100 people not knowing what to do next.  Greatly embarrassed, I vowed to never let that happen again. I’ve been a lifelong student of developing my public speaking skills and what it takes to create persuasive, memorable presentations that will reach an audience.… Continue reading

Starting a new agency? Thoughts you should consider before turning the key in the door.

Lisa A. Colantuono agency new business

By: Lisa A. Colantuono, Co-Partner, AAR Partners, Co-Founder, Access Confidential.

Lots of new business advice from AAR Partners has been given over coffee throughout the years regarding a myriad of topics. But one topic manages to pop up over and over when industry executives decide to create a “break-away” agency. The question is often asked,

“What advice would you give to someone starting a new agency today?”

It’s a loaded answer to a loaded question. However, there are a few vital points to keep in mind if you decide to give it a whirl today.… Continue reading

My Favorite Aunt Passed Away

Josephine and Jim Willis, true love

Love is more than flowers and a happy ending. True love is making another’s well-being more important than your own.

I’m attending the funeral of my aunt, Josephine Willis, today in Winchester, Tennessee. I know, you are not supposed to have favorites, but she earned this recognition. Since my childhood, she always made me feel special and has left me with a lot of wonderful memories.

My aunt Josie and uncle Jim had been married 63 years.… Continue reading

RSW/US Brings New Business Opportunities to Ad Agencies

Mark Sneider, owner, president RSW/US

Guest post written by Mark Sneider, Owner/President of RSW/US.

I see Mark at a lot of major agency events each year. I always enjoy spending some time with him and his business development director, Lee McKnight. Mark and I both spoke at the Mirren New Business Conference in New York recently. I asked him to share with the readers of Fuel Lines about his company and how they help agencies create new business opportunities.

Normally we don’t like to talk about ourselves, but Michael asked that I put together a post on RSW/US and talk about who we are and why we’re a different and better outsourced lead generation firm for ad agencies, PR firms, and other marketing service organizations (which is the only place we play).… Continue reading

Jay Baer: Why Useful Ad Agency Marketing is a Skill not a Job

Jay Baer Social Media

Guest post written by Jay Baer, marketing keynote speaker, best selling author, consultant and my friend. 

Jay and I started our consulting practices about the same time, at the beginning of the Great Recession. He has become a global leader in social media marketing. His blog, Convince&Convert, is ranked as the #1 content marketing blog in the world.

In business, every important new function starts as a job and eventually becomes a skill.

Once we determine that a particular business process is critical, it is decentralized and baked into the day-to-day responsibilities of most employees.… Continue reading