Twitter: Find Prospects Using The Business Journal’s Network

the business journals for ad agency new business

How to instantly subscribe to Twitter accounts of every American City Business Journal.

For years, I used The Business Journals Book of Lists for new business intelligence to find the decision makers of prospective clients.  I also subscribed to the print editions of The Business Journals in key markets that we targeted. These publications were always very helpful when scouting for new business.  They provided comprehensive coverage of local business news in each of their markets.

A description of The Business Journals from their website:

The Business Journals is the premier media solutions platform for companies strategically targeting business decision makers. We deliver a total business audience of over 10 million people via our 43 websites, 40 publications and 550 annual industry leading events. Our media products provide comprehensive coverage of business news from a local, regional and national perspective. We have more people, publications and websites covering our nation’s business than any other business media organization.

Is your agency looking for new business prospects on Twitter? Perusing through The Business Journals website today, I came upon this rich list of The Business Journals’ Twitter accounts for the following 43 cities, representing over 12,000 companies: 

These Business Journals by city can be a ready made community of prospects. Here are some suggestions on how to use these accounts to connect with prospects:

  • Create a Twitter list of all 43 Business Journal accounts. 
  • Initiate a following to each Twitter account in this group.
  • Check each of these Twitter accounts to see if they have a Twitter list of their own. Many will have lists such as these examples:
  • Periodically retweet some of the tweets that contain relevant and helpful information from among this group of Business Journal accounts.
  • Network via Twitter with Business Journal Reporters and Business Leaders.
  • Share your content that is relevant to this group via hashtags being used by some of the local Business Journals’.
  • Initiate a following to decision makers of businesses you are trying to reach.

Here are some additional links from The Business Journal that will provide you with intelligence for new business:

News by City

News By Industry

News and Profiles of Over 12,000 Companies: Company Profile Search.

About Michael Gass

Michael Gass is a Business Development Consultant to Advertising, Digital, Media and PR Agencies | Speaker | Author of Fuel Lines. Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.