Fueling Ad Agency New Business
Overly creative titles don’t work well online. Most aren’t searchable and don’t make the right connection with the intended target when seen in a Twitter feed, LinkedIn, Facebook or Google Plus.
Clever titles will not be read if they cannot be found.
I recommend, when creating a post title, that you connect it with the content and the audience.
Well over 90% of my post title are written this way.… Continue reading
Guest posts written by, Jeff Adelson-Yan, co-founder + managing partner of Levelwing, a South Carolina-based firm servicing both agencies and marketers with digital marketing, analytics and intelligence solutions.
Businesses today report that the number one challenge they face is increased competition within the marketplace. This is especially true among advertising agencies in which the commoditization of media services and the challenges of margin pressures have never been more salient. Meanwhile, the average agency-client partnership has dwindled to less than three years on average as marketing budgets shrink and brands increasingly look to digital to stretch their marketing dollars.… Continue reading
Guest post by Dave Currie, CMO The List and CEO Catapult New Business
I’m constantly searching for process improvement, it’s at the very core of the way we do things, and just good business practice overall. Part of my role as a coach to my customers (both internal and external), is to seek out innovative solutions, test and then share them.
I’ve always made an effort to know who in my social sphere is ‘on-the-move,’ changing job roles, companies and so on, as major events (triggers) like these typically lead to new business opportunities.… Continue reading
I was reading an Ad Age aricle this morning, “Lee Clow on Advertising, Then and Now”. Ad Age has referred to Lee Clow as “advertising’s art director guru”. He was a personal friend of Steve Jobs for some thirty years. He’s known for co-creating Apple Computer’s 1984 commercial “Think Different”, which is considered to be the greatest Super Bowl commercial ever.… Continue reading
RSW/US and Mirren Business Development co-sponsored a study of tools for new business. They surveyed over 300 agency principals and senior executives to better understand what tools agencies are using and which are the most effective. “New Business Tools: The Definitive Guide,” is a 100 page report that provides a review of all of the tools evaluated which includes:
Mark Sneider, president RSW/US and Brent Hodgins, partner at Mirren, have pulled together the type of information agencies can use to evaluate and improve their new business efforts.… Continue reading
For years, I used The Business Journals Book of Lists for new business intelligence to find the decision makers of prospective clients. I also subscribed to the print editions of The Business Journals in key markets that we targeted. These publications were always very helpful when scouting for new business. They provided comprehensive coverage of local business news in each of their markets.… Continue reading
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me