Blog post titles should be reflective of your audience.
Overly creative titles don’t work well online. Most aren’t searchable and don’t make the right connection with the intended target when seen in a Twitter feed, LinkedIn, Facebook or Google Plus.
Clever titles will not be read if they cannot be found.
I recommend, when creating a post title, that you connect it with the content and the audience.
Well over 90% of my post title are written this way.… Continue reading