Archives for May 2013

10 Steps to Market Yourself As A Speaker for Ad Agency New Business

speaking for ad agency new business

Public speaking establishes credibility, a positioning of expertise and can produce a consistent flow of leads.

Speaking at conferences, seminars, workshops and webinars is a tremendous asset for agency new business. Attendees are often highly qualified prospects, who are interested in what you have to say. Many will view you as an expert just because you have been deemed qualified to speak at the event.

As you speak, your audience gets to know you and begin to form a relationship with you.… Continue reading

Ad Agencies that don’t have content practices will be scrambling for new business

The Moroch Agency’s Niche Blog

Agencies talk about the value of content marketing but few are doing it and even fewer do it well.

Roper Public Affairs80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by companies helps them make smarter buying decisions.

Agencies are historically bad at new business. They seem to lose their marketing minds when it comes to marketing themselves.  … Continue reading

Podcasting for Ad Agency New Business

Podcast interview of Michael Gass by Trent Dyrsmid

Podcasting is an effective tool for business development, networking, and a positioning of expertise.

Trent Dyrsmid, is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Trent has produced over 100 episodes. Trent writes,

“Podcasting, if done correctly, can be an incredibly powerful tool for business development, networking, and positioning yourself as a thought leader (which is what content marketing is all about).

Continue reading