[Infographic] How To Write The Perfect Tweet

How to write the perfect tweet for ad agency new business

Three goals for creating the perfect Tweet: amplify, engage and convert – Gerry Moran

I am a huge advocate for using Twitter for new business. Twitter continues to be the leading traffic generator to my blog Fuel Lines. Out of 31,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic. It also has created new business opportunities for my consultancy and for me clients. Here are some amazing Twitter Stats:

  • After launching in 2006, Twitter now has more than half a billion profiles (Semiocast)
  • There are 175 million tweets sent from Twitter every day in 2012 (Infographics Labs)
  • The average Twitter user has tweeted 307 times (Diego Basch)
  • 32% of all Internet users are using Twitter (Marketing Land)
  • 34% of marketers have generated leads using Twitter (Dazeinfo)

Marketing strategist, entrepreneur and educator, Gerry Moran of MarketingThink.com, has created a great infographic, “How To Build The Perfect Tweet.” It illustrates how to create an appealing tweet that will reach more people and provide new business opportunities for your agency.

Here are some of the Tweet writing instructions and tips you’ll find in Gerry’s infographic:

  • Tell readers what you want them to do
  • Use good punctuation including capital letters, no txt speak and avoid all caps!
  • Shorten all URLs
  • Make 90% of your tweets link to articles, blog posts, pictures or video that relate to your message
  • Include 1-2 hashtags in each message to increase reach among non-followers
  • Use your own voice in a professional way to add some personality
  • Use a mix of headlines, questions, facts & figures to drive clicks and retweets (RT)
  • Use mentions and retweets to call out authors
  • Leave 20 characters for retweeters to add content

Additional helps are found in Gerry’s article, “How To Write The Perfect Tweet”.

 Gerry has also created a series of these social media How To infographics that I think you will find helpful:

 How To Build The Perfect Twitter Profile


How To Build the Perfect Retweet


How to Build the Perfect LinkedIn Profile


How To Build The Perfect Blog Post Blueprint


I would encourage you to connect with Gerry at MarketingThink.com! You can also follow him on Twitter @GerryMoran!

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Well done,Michael! Nice recap of all the my current blueprints! More to come along with a series of Slideshare decks! Let me know if I can ever help your pursuit of making the world a better place with better marketing!



  2. Gerry, You came up and executed a great idea. I’ve seen lots of interest and hopefully have helped to build some awareness for your infographics. Keep me informed when you create the Slideshare decks. I’d also be glad for you to share with a guest post how you came up with the idea and how the infographics have helped with your new business.

  3. Nice work here, Amazing and perfect blueprints by @gerrymoran.

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