Three goals for creating the perfect Tweet: amplify, engage and convert - Gerry Moran
I am a huge advocate for using Twitter for new business. Twitter continues to be the leading traffic generator to my blog Fuel Lines. Out of 31,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic. It also has created new business opportunities for my consultancy and for me clients. Here are some amazing Twitter Stats:
- After launching in 2006, Twitter now has more than half a billion profiles (Semiocast)
- There are 175 million tweets sent from Twitter every day in 2012 (Infographics Labs)
- The average Twitter user has tweeted 307 times (Diego Basch)
- 32% of all Internet users are using Twitter (Marketing Land)
- 34% of marketers have generated leads using Twitter (Dazeinfo)
Marketing strategist, entrepreneur and educator, Gerry Moran of MarketingThink.com, has created a great infographic, “How To Build The Perfect Tweet.” It illustrates how to create an appealing tweet that will reach more people and provide new business opportunities for your agency.
Here are some of the Tweet writing instructions and tips you’ll find in Gerry’s infographic:
- Tell readers what you want them to do
- Use good punctuation including capital letters, no txt speak and avoid all caps!
- Shorten all URLs
- Make 90% of your tweets link to articles, blog posts, pictures or video that relate to your message
- Include 1-2 hashtags in each message to increase reach among non-followers
- Use your own voice in a professional way to add some personality
- Use a mix of headlines, questions, facts & figures to drive clicks and retweets (RT)
- Use mentions and retweets to call out authors
- Leave 20 characters for retweeters to add content
Additional helps are found in Gerry’s article, “How To Write The Perfect Tweet”.
Gerry has also created a series of these social media How To infographics that I think you will find helpful: