For ad agency presentations body language trumps content

Michael Gass Presenation Mirren New Business Conference

‘The body says what words cannot.’’ Martha Graham

In a study conducted by UCLA professor Albert Mehrabian, 55% of communication cues come from a speaker’s physical presence, 38% from tone, and only 7% from the spoken words.

When presenting for agency new business remember, YOU are the most important visual to your audience.  This is why I’m such an advocate of presentation rehearsals. To build confidence and improve your body language you need to practice, practice, and practice some more.

Carmine Gallo, author of the book, The Presentation Secrets of Steve Jobs writes,“… for two full days before a presentation, Jobs will practice the entire presentation, asking for feedback from product managers in the room.”

Your body language, how you present yourself to your audience, holds as much importance as your words.

Check out speaking tips from the CEO of Ragan Communications, Mark Ragan, and presentation coach, Thaddaeus Smith, as they discuss, “How to use body language in a speech”.

Here are 10 presentation articles that I hope you will find helpful:

  1. Steve Jobs: 10 Presentation Tactics for Ad Agency New Business
  2. Pixar: 10 Tips for Creating Appealing Stories for Ad Agency New Business
  3. Agency Leadership: Can you be a great leader and not be a great presenter?
  4. The 10-20-30 Rule for Keynote Presentations for Ad Agency New Business
  5. 10 Tips to Get Speaking Opportunities for Ad Agency New Business
  6. 10 Ad Agency Pitch KILLERS
  7. 4 Presentation Tips from Lee Iacocca for Ad Agency New Business
  8. The Only Rule That Really Matters When Presenting for Ad Agency New Business
  9. Ad Agency New Business: 7 Traits Event Organizers Need From Speakers
  10. SlideShare: Presentation Trends For Ad Agency New Business
About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. There’s no doubt that body language communicates volumes. But ah, the Mehrabian myth! In the video, Thaddaeus Smith mentions those oft-quoted 55-38-7 numbers from the research by Professor Albert Mehrabian. But Mehrabian himself says that many people have misinterpreted his research and taken the statistics out of context. Just do a search for “the Mehrabian myth” and you’ll find lots of articles.

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