In preparation for new business opportunities it is important that your agency’s website be mobile ready.
The number of smartphones in use worldwide has now broken the 1 billion mark, according to Strategy Analytics. Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year. According to a survey conducted for Compuware, 40% of users have turned to a competitor’s site after a bad mobile experience.
You’ll want to prospects to have an easy experience learning about your agency or accessing your agency’s blog content via their mobile device.
Here’s a collection of best practices, white papers and case studies for your review and help get you started:
- The Mobile Playbook created by Google
- mobiThinking: Best practice papers and guides
- ADM: Advertisement unit standards and downloadable measurement guidelines
- DMA: Mobile marketing best practice guidelines
- MMA: Annual mobile marketing guide
- MMA: member case studies
- W3C: Mobile Web best practices
There’s nothing like first hand experience so check out your agency’s website on your mobile device. Sig Ueland, contributing editor for Practical Ecommerce, pulled together a list of 19 tools for testing your site’s mobile readiness. You can use any of these following 12 for free:
- Gomez
- MobiReady
- W3C mobileOK Checker
- GoMoMeter
- iPhone Tester
- iPad Peek
- Screenfly
- Mobile Phone Emulator
- The Responsinator
- Matt Kersley’s Responsive Design Testing
- Opera Mini Simulator
- iPhoney
You can make your agency’s website mobile ready until you can create the mobilized version of the site.
If you have a WordPress site you can use plugins like MobilePress and Mippin which will automatically enable mobile users on your website to access a mobile version it. Until the mobile version of Fuel Lines has been developed I’m using a another WordPress plugin called WPtouch to mobilize this site. There are also a number of online services such as Mobilize Today that will have your website ready for mobile in a matter of minutes.
Click on the following link for Sig’s complete list and description of each: 19 Tools to Test your Site for Mobile Devices
Additional mobile articles that may be of interest:
Michael, thanks very much for addressing one of those ‘blocking and tackling’ fundamentals in a direct and actionable way. Very helpful to B2C and B2B marketers anywhere.