This is a guest post written by my friend and colleague, David C. Baker. He speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He has worked with more than 650 firms individually and thousands of people have been through his seminars, such as Recourse’s New Business Summit held annually in Nashville, TN.
David owns RockBench Publishing Corp., a traditional and electronic publisher of courageous thought leadership content. He is the author of two RockBench books: Managing (Right) for the First Time, available via Amazon; and Financial Management of a Marketing Firm, available at ReCourses.… Continue reading