Archives for January 2013

David C. Baker: My Social Media Presence Strategy

Recourses David Baker

This is a guest post written by my friend and colleague, David C. Baker. He speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He has worked with more than 650 firms individually and thousands of people have been through his seminars, such as Recourse’s New Business Summit held annually in Nashville, TN.

David owns RockBench Publishing Corp., a traditional and electronic publisher of courageous thought leadership content. He is the author of two RockBench books: Managing (Right) for the First Time, available via Amazon; and Financial Management of a Marketing Firm, available at ReCourses.… Continue reading

12 Tools to Test your Ad Agency Website for Mobile Devices

mobile testing tools for ad agency new business

In preparation for new business opportunities it is important that your agency’s website be mobile ready.

The number of smartphones in use worldwide has now broken the 1 billion mark, according to Strategy Analytics.  Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year.  According to a survey conducted for Compuware, 40% of users have turned to a competitor’s site after a bad mobile experience.… Continue reading

The Marketing Agency Blueprint for New Business

the marketing agency blueprint for ad agency new business

If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help.

Paul is a small agency owner. He is the founder and CEO of PR 20/20 established in 2004. He has built an incredible national and international awareness and appeal for his agency’s new business using social media and inbound marketing. PR 20/20 was also the industry’s first provider of standardized services and set pricing and grew revenue nearly 500 percent in just four years.… Continue reading