Fueling Ad Agency New Business
Flying to Canada this morning for a whirlwind trip with agency New Business | Social Media Workshops being held over the next 3 days in Toronto, Vancouver and then Calgary. I appreciate the Institue of Communication Agencies for this opportunity.
Click on the following link for additional information: ICA Events… Continue reading
Research has shown that the majority of businesses are still not ready to meet users’ mobile needs. This is an opportunity for new business for the agencies that are prepared for the growing shift to mobile. Are you clients’ sites mobile ready?
Mobile devices are rapidly changing our online experience. It is affecting how we search for and consume information, how we shop, how we use navigation, how we watch TV or even listen to radio. … Continue reading
A mobile-friendly site can help your agency connect with customers and increase new business opportunities but a bad mobile experience can drive your prospects to your competition.
Mobile users actively seek out and prefer to engage with mobile-friendly sites. It is now a critical component of building a strong agency brand, nurturing lasting prospective client relationships, and making mobile work for new business.… Continue reading
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me