Hubspot Inbound 2012: Gary Vaynerchuk’s 50 Top Inbound Marketing Insights

500 plus advertising agencies were represented at Hubspot’s 2012 Inbound Conference in Boston, MA.

Hubspot saved the best for last at Inbound 2012, a conference that attracted over 2800 marketers from around the globe. New York Times and Wall Street Journal Best-Selling author Gary Vaynerchuk was the keynote speaker for the final day of the conference.

Gary  is a self-trained wine and social media expert. From a young age, it was clear that he was a businessman. At 8-years-old he was operating seven lemonade stands in his neighborhood and by age 10 he had moved on to selling baseball cards at local malls.

In high school while working at his family owned liquor store, Gary started reading The Wine Spectator and wine books. He realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ wine store. Recognizing the importance of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business significantly from $3 million to $45 million by 2005.

He has close to 1 million followers on Twitter and was included in BusinessWeek’s list of the top 20 people every entrepreneur should follow.

Gary’s keynote message for the conference was,  “Care Immensely or Die: This is a bigger culture shift than you realize.”  

When Gary finished, I felt like I had sat through the greatest marketing presentation and I wasn’t even there!

I spoke at Inbound 2012 on Wednesday and had to catch a flight back to Birmingham that evening. Gary’s presentation was given in the packed auditorium of the Hine’s Convention Center in Boston. I was able to follow along by the thousands who were in attendance and tweeting the highlights. The conversations via the #inbound12 Twitter hashtag flowed so well it was as if I was there. The most important insights rose to the top as attendees tweeted the things that really resonated. At the conclusion of his presentation, Gary was given a deserved standing ovation.

Below is a collection of the Tweets of Gary’s presentation as he shared how massive the social media cultural shift really is, where he thinks it is going and how you can take advantage of it.

Some additional highlights of Gary’s marketing career:

• Gary began Wine Library TV which revolutionized the wine world. His wine reviews soon attracted over 100,000 viewers each day and his die-hard fans nicknamed themselves “Vayniacs.”
• Gary’s first business book Crush It! Why Now Is the Time to Cash in on Your Passion (October 2009) hit the New York Times, Wall Street Journal and Associated Press Best-Sellers lists in its first weeks.
• His second New York Times bestseller The Thank You Economy (March 2011), details the effect of social media on business and has become required reading for business leaders.

Gary and his brother AJ have launched VaynerMedia, a new breed of agency that helps Fortune 500 companies like Campbell Soup Company, PepsiCo, Green Mountain Coffee, the NY Jets, and the Brooklyn Nets find their social media voices and build their digital brands.