Archives for September 2012

Try Dropbox for Ad Agency New Business

dropbox cloud storage service for ad agencies


The potential productivity for the new business traveller of using cloud-based services, in combination with mobile devices, is substantial.

If you are in charge of new business, it often means you are “going out on the road”.  Having all you need to do your work while traveling can be difficult if you don’t plan ahead. Even when you do, you can often end up leaving important digital content to which you have no access. An even worse scenario would be to have a hard drive failure or someone stealing your laptop along with ALL of your important files.… Continue reading

Content Marketing: The 40-25-35 Formula for Effective Writing

a formula for writing content

Even though there are big rewards from content marketing for new business, it is also a huge challenge.

Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating leads and creating new business opportunities without having to pitch for them. It can also improve current client perceptions and aid in client retention.

Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words.… Continue reading

Hubspot Inbound 2012: Gary Vaynerchuk’s 50 Top Inbound Marketing Insights

500 plus advertising agencies were represented at Hubspot’s 2012 Inbound Conference in Boston, MA.

Hubspot saved the best for last at Inbound 2012, a conference that attracted over 2800 marketers from around the globe. New York Times and Wall Street Journal Best-Selling author Gary Vaynerchuk was the keynote speaker for the final day of the conference.

Gary  is a self-trained wine and social media expert. From a young age, it was clear that he was a businessman.

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