If you’re serious about taking your agency to the next level, “you can’t succeed without a platform.”
Most agencies were late getting into social media. Then they literally “jumped in” with little to show for their time and effort. It takes more than a completed check-list for having an agency blog, Twitter, Facebook and LinkedIn accounts to have any kind of success.
The “typical” agency blog has:
- No plan
- No objective
- No target audience
- No integration
- No consistency
- No value (self promotional)
- No traffic
Could this be why “nobody reads agency blogs?”
There are many benefits if you build an online platform the right way:
- Provides a better focus for new business
- 24/7 top-of-mind awareness without interruption tactics, such as cold calling
- Allows an agency to be more narrowly niched without the risk
- Pre-qualifies prospects
- Networking on steroids and increase in referrals
- Win business without having to pitch
- Eliminates the dating process
- Consistent new business pipeline that is sustainable when the agency is at its busiest
- A greater market area, with the potential for national and international new business opportunities
- A positioning of expertise that allows charging higher premiums and working with fewer clients that are a better match
I am a fan of Michael Hyatt, former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S. When I speak at agency events about social media marketing, he is my primary example of a CEO doing social media right.
I highly recommend Michael’s new book to every agency principal, Platform: Get Noticed in a Noisy World. It is a New York Times, Wall Street Journal, and USA Today bestseller. He provides exceptional detail on how to build a successful online presence using social media. You will save a lot of time, energy and frustration by reading Platform.
With the advent of social media, EVERYONE NOW HAS ACCESS to a virtual microphone and everyone is connected to everyone else.
As a result, today’s platforms are built of:
In other words, a platform is your tribe. People who share your passion and want to hear from like-minded people. – Michael Hyatt
Michael Hyatt has built his own successful platform and has done it with the strategies and tips he shares in this very practical book. This is a step-by-step guide every agency owner should use. Building your own personal platform will allow you to:
- Raise visibility and awareness among your best prospects that can be easily maintained 24/7.
- Break through the glut of communications and be heard.
- Establish an appealing position of expertise.
- Create a prospective client network that can extend as far as their willingness to travel.
- Develop you own ‘continuing education’ program because of a narrower focus for new business.
- Build personal relationships. Most agency new business comes from networks and referrals. This takes it to a new level.
- More qualified new business opportunities with less cost.
I wouldn’t recommend this book if Michael didn’t practice what he preaches. He was an early adopter of social media. Over the past eight years he has managed to generate:
- 300,000+ unique monthly visitors
- 123,000+ Twitter followers
- 92,000+ monthly podcast listeners
- 70,000+ newsletter subscribers
- 17,000+ Facebook fans
Platform will help eliminate wasted time, energy and resources by providing tried and true tactics that will bring results faster.
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