Archives for August 2012

10 Tips for Using Google Plus Hangouts for Agency New Business

Brad Ball Moroch Agency new business

Hangouts allow you to video conference in real-time with up to 10 people in a virtual room which makes it a great tool for new business. 

The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. Brad is a partner and chief development officer for Moroch Partners.

A Google Plus Hangout is a free group video chat that rivals platforms such as Skype, FaceTime and Facebook Video Chat.… Continue reading

David Ogilvy: Writing Tips for Ad Agency New Business

David Ogilvy ad agency new business content marketing

David Ogilvy remains one of the most famous names in advertising and continues to provide us with relevant content marketing tips. 

In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities.

“On the occasion of his 75th birthday, Ogilvy’s staff put a book together of all Ogilvy’s best memos and speeches [The Unpublished David Ogilvy].

Continue reading

How to Build A Platform for Ad Agency New Business

Michael Hyatt Platform for ad agency new business

If you’re serious about taking your agency to the next level, “you can’t succeed without a platform.”

Most agencies were late getting into social media. Then they literally “jumped in” with little to show for their time and effort. It takes more than a completed check-list for having an agency blog, Twitter, Facebook and LinkedIn accounts to have any kind of success.

The “typical” agency blog has:

  • No plan
  • No objective
  • No target audience
  • No integration
  • No consistency
  • No value (self promotional)
  • No traffic

Could this be why “nobody reads agency blogs?”

There are many benefits if you build an online platform the right way: 

  • Provides a better focus for new business
  • 24/7 top-of-mind awareness without interruption tactics, such as cold calling
  • Allows an agency to be more narrowly niched without the risk
  • Pre-qualifies prospects
  • Networking on steroids and increase in referrals
  • Win business without having to pitch
  • Eliminates the dating process
  • Consistent new business pipeline that is sustainable when the agency is at its busiest
  • A greater market area, with the potential for national and international new business opportunities
  • A positioning of expertise that allows charging higher premiums and working with fewer clients that are a better match

I am a fan of Michael Hyatt, former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S.  … Continue reading

Content Marketing: Hire a Journalist for Ad Agency New Business

Making the case for hiring a journalist to help create your agency’s content.

Business development for agencies has gone through a significant paradigm shift.  In the past, agencies relied on outbound or interruption type marketing tactics that pushed their message through email blasts to purchased lists, cold calls, outsourced telemarketing, and direct mail. Outbound marketing has become much less effective in reaching prospects due in large part to social media.

It’s now more important for prospects to “find” your agency online.… Continue reading

Free or Paid Content? The 50 Most Successful Digital Companies in the World

50 top digital companies

A list of media companies that are making the most money in the digital economy by  both free and paid content.

The paidContent 50 ranks digital-media companies based on a simple and objective metric: the revenue they earn from digital content, or from the advertising around that content.  The “digital content” businesses include news, information and entertainment distributed over the internet and consumed digitally by consumers and/or businesses.

Four of the world’s largest ad agencies rank high in this list top 50’s list, while smaller advertising companies such as YP Holdings, Yell Group and SuperMedia rank among the lowest.

Continue reading

10 Tips to Supercharge Your Energy for Ad Agency New Business

energize ad agency new business

Agency new business does not come from burning ourselves out, grinding ourselves down or using ourselves up.

Last year I felt lethargic. I went to my doctor for a checkup. Beyond being overweight and overworked there was nothing physically wrong with me. What I needed was a change of direction. I did a thorough self assessment and with a lot of reading and research, trial and error, I came up with a personalized game plan for a lasting lifestyle change.… Continue reading