Be Sure to Backup and Protect Your Agency’s Content Marketing Investment


VaultPress advertising agencies backup

Don’t wait for a catastrophic loss of data to start properly backing-up and protecting your content marketing investment.

I’ve been writing for my agency new business blog for 5 years now. It is my passion and livelihood. But it took an event of lost data to make me as passionate about securing my investment.

I have accumulated a significant amount of content, photos, podcasts, videos, links and comments. My blog has become a huge repository of information. It is my home-base, the central hub of my social media marketing strategy.

My wife had read an article about several blogs that sold for six figures and she asked me if I were ever approached with an offer would I sell my blog? I looked at her as if she had lost her mind. How could she ask such a thing? Fuel Lines is my baby!

Recently my web hosting provider had a glitch that caused a loss of a month of content and updates to my blog. I knew they were running backups daily so I thought this wouldn’t be much of a problem but I was wrong. Not only did they lose my content, I learned that the daily backups were not being done therefore content and updates for the month were not retrievable.

I spent the better part of a day dealing with this and ended up piecing together and even rewriting a lot of the lost content.  Blog post comments were completely lost for the month as were updates and other information that had been added to my blog. I felt embarrassment that I allowed this to happen – as if I had been a parent who left their child in the car.

I took over security for my content marketing investment by using a simple WordPress plugin.

I’m just thankful now that it was only a months worth of material instead of years. I was determined to never allow this to happen again.

I researched a many different services, received a number of suggestions and then decided to use VaultPress for my WordPress backups.

I like VaultPress because of its ease of use and thoroughness. It protects more than my content. Even my settings and customizations for my theme and plugins are all safeguarded and can easily be restored.

VaultPress provides realtime, continuous backup and synchronization of every post, comment, media file, revision and dash­board setting across at least two separate cloud services in addition to the Automattic grid, ensuring no loss of content.

VaultPress also provides me with peace-of-mind by allowing me to review its activities throughout the day.

Here are some of the VaultPress features:

  • Easy setup in only 3 steps
  • Backs up to 3 separate cloud services
  • Real time, continuous backup and synchronization, ensuring no loss of WordPress content or files in the event of an issue
  • Protection for WordPress themes, plugins, uploads, and database
  • 1-Click database restore
  • Security monitors and safeguards
  • Verify backups anytime by signing into your VaultPress dashboard
  • Video tutorials plus live assistance
  • 3 tiered monthly pricing options: $15 Basic $40 Premium $350 Enterprise (includes consultive security and performance auditing
  • VaultPress is a product from Automattic, the same team that owns and operates WordPress.com

Have you had any security issues or loss of data or security issues? Care to share what backup services you use? Please add them to the comment section below.

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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