Archives for May 2012

Resume Tips that Earn Return Phone Calls

Four resume tips for agency new business development positions that get noticed.

By Steve Congdon

From time to time you will find yourself looking for an ad agency new business development job. Either you’re at an agency and unhappy. Or, you’re on the streets, trying to find your next position.

From time to time I get a retained recruiting assignment from a firm. Agencies appreciate this as they now have a practiced hand that helps them find effective new business leaders.… Continue reading

Ad Agencies: Independence does not mean having to go it alone

Ad Agency networks offer many benefits for small to midsize independent advertising agencies. 

This is a guest post written by my friend,  Peter Gerritsen, president of Transworld Advertising Agency Network better known as TAAN, the oldest and among the largest ad agency networks in the world, with 52 member agencies operating in 32 different countries.

Peter Gerritsen, president of TAAN

Not a single person in this business can truly say they do it all by themselves. … Continue reading

Why ad agencies should learn about Springpad

Springpad re-imagines how sharing and discovery should work.

If you are a regular reader of Fuel Lines, you know that I am a big fan of Edward Boches, Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen. Edward was among the few creatives to understand the importance of social media as an active practitioner. He has led his agency by example.

I’m honored to have Edward share a new social media platform through this guest post that will help your agency and your clients.… Continue reading

AMC’s The Pitch: Chemistry with the TV audience is different than with the potential client

Prospective clients are looking for chemistry and likability in their ad agency partners and it doesn’t have to be a crap shoot. 

BooneOakley, a small 20 person ad agency in Charlotte, NC, showcased its unusual chemistry on “The Pitch” before a nationally televised audience. They were competing against a New York agency, Conversation, to be selected to develop an ad campaign for the popchips company.

BooneOakley didn’t win the client, but evidently they won over the television audience.

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Nobody Reads Ad Agency Blogs?

nobody read ad agency blogs

Why most agencies may be ready to ditch their blog and why they shouldn’t. 

Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now maintain a blog. That is down from 50% that was reported in 2010.

Jack makes an assumption that this is  that this is probably true of advertising agencies:

“It seems there’s a similar trend among agencies.

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Lessons from AMCs ‘The Pitch’ on How to Motivate Your Ad Agency After A Loss

Tracy Wong WDCW, Mirren New Business Conference

How to lose a pitch in front of millions of television views and the entire ad industry and still come out as the winner.

A good number of agencies depend upon the pitch as the primary way they win new business and grow. Some national attention and industry buzz has been brought upon the pitch process due to AMC’s new show simply called, ‘The Pitch,’  where two opposing ad agencies compete against each other for work for a nationally recognized brand.… Continue reading