Fueling Ad Agency New Business
By Steve Congdon
From time to time you will find yourself looking for an ad agency new business development job. Either you’re at an agency and unhappy. Or, you’re on the streets, trying to find your next position.
From time to time I get a retained recruiting assignment from a firm. Agencies appreciate this as they now have a practiced hand that helps them find effective new business leaders.… Continue reading
This is a guest post written by my friend, Peter Gerritsen, president of Transworld Advertising Agency Network better known as TAAN, the oldest and among the largest ad agency networks in the world, with 52 member agencies operating in 32 different countries.
Not a single person in this business can truly say they do it all by themselves. We all work with many different resources, vendors, staff, clients, media, consultants, friends, mentors, advisors…and the list goes on.… Continue reading
If you are a regular reader of Fuel Lines, you know that I am a big fan of Edward Boches, Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen. Edward was among the few creatives to understand the importance of social media as an active practitioner. He has led his agency by example.
I’m honored to have Edward share a new social media platform through this guest post that will help your agency and your clients.… Continue reading
BooneOakley, a small 20 person ad agency in Charlotte, NC, showcased its unusual chemistry on “The Pitch” before a nationally televised audience. They were competing against a New York agency, Conversation, to be selected to develop an ad campaign for the popchips company.
BooneOakley didn’t win the client, but evidently they won over the television audience.
Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now maintain a blog. That is down from 50% that was reported in 2010.
Jack makes an assumption that this is that this is probably true of advertising agencies:
… Continue reading“It seems there’s a similar trend among agencies.
A good number of agencies depend upon the pitch as the primary way they win new business and grow. Some national attention and industry buzz has been brought upon the pitch process due to AMC’s new show simply called, ‘The Pitch,’ where two opposing ad agencies compete against each other for work for a nationally recognized brand.… Continue reading
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
