You must choose and know your audience if you are to have success using social media for new business.
Most small to midsize agencies refuse to name who their target is because of the fear of missing a new business opportunity that won’t be reflective of their target audience. They lack the will power to publicly state it.
“By appealing to everyone, brands (agencies) end up appealing to no one. Standing for everything is the same as standing for nothing.” Tim Williams, author of, Positioning for Professionals
Knowing your target is a prerequisite to any new business program. It is absolutely imperative for social media or you will be wasting your time. It will give focus and a clear direction and make new business development easier.
So who is your audience? Who will you be creating content for? What are their needs? Who will you need to connect with through Twitter, Facebook, LinkedIn, Google Plus and Pinterest? Who is your competition?
Once you have identified your audience, you need to know them. In addition to knowing who your audience is, you need to know where they are online, how they listen and their preferences for engagement.
If you are just beginning your social media/new business program, OnlineMBA.com created the following helpful infographic which presents the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts of the most popular social media sites.
Via: Online MBA Resource
Additional articles that may be of interest:
- “The List” for Ad Agency New Business
- B-2-B Agency Gains New Business from a Narrow Niche and Social Media
- A Niche Blog for Ad Agency New Business
- How to Qualify Leads for Ad Agency New Business
- 10 Tips For Creating a Game Plan For Ad Agency New Business
- 10 Ways to Create An Ad Agency Blog That is Reader-Centric
- Use Social Media to Build Relationships Before the Pitch for Ad Agency New Business
- Ad Agencies: Three Things a New Business Director Needs for Success
