Archives for March 2012

Ad Agencies: 6 Social Media Steps That Changed Client Perception

It is hard for agencies to change the perceptions of their clients but social media can make it easier.

Stacy Carter is the creative director/partner for a small agency in downtown Charlotte, ABZ Design Group. Her agency’s primary focus is community hospitals. A couple of years ago, with the help of her staff, Stacy launched a blog called “CreativeTriage.” The site is generating an impressive amount of traffic for this very narrow niche.

“Social media solved one of ABZ Design Group’s greatest challenges – changing current clients’ perception of our business.

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Filed Under: Content Marketing, Social Media Tagged With: , , , , , , ,

Reading Will Fuel Your Writing for Ad Agency New Business

Google Reader will save time and allow you to consistently share and create appealing content that will be of primary interest to your target audience.

Social media is a great tool for ad agency new business, but it is the creation and curation of content that will provide success. Creating content is difficult. If you are going to write effectively, you must read and your reading will fuel your writing.

Constantly using search engines to find your resources is not only a huge waste of time, but you can easily get distracted.… Continue reading

Filed Under: Content Marketing, Social Media Tagged With: , , , ,

Ad Agency New Business Success Through Positioning

Small to midsize agencies can create a position for new business through content marketing and social media.

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% of the female creative directors in the country. That’s an astounding statistic given that 85% of all brand purchases are made by women.

Stephanie has found success by creating a position of expertise on marketing to women.… Continue reading

Filed Under: Agency Positioning Tagged With: , , , , , , , , ,

Infographic: Social Media Demographics for Ad Agency New Business

You must choose and know your audience if you are to have success using social media for new business.

Most small to midsize agencies refuse to name who their target is because of the fear of missing a new business opportunity that won’t be reflective of their target audience. They lack the will power to publicly state it.

“By appealing to everyone, brands (agencies) end up appealing to no one.  Standing for everything is the same as standing for nothing.” 

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Filed Under: Social Media Tagged With: , , , , , , , , , ,

Fast Company: 20 Top Insights For Creating Appealing Content

Creating content for new business can offer 24/7 awareness for your agency.

Creating good content requires agencies to think first and foremost from the point of view of their prospective client audience. They need to create and curate content that their audience finds helpful and appealing to their point of need. This is a major shift in perspective for many agencies and one that some finding difficult to make. It mandates talking about a category or the subject that your prospects are interested in and rather than the characteristics, capabilities and credentials of the agency.… Continue reading

Filed Under: Agency Blogs, Content Marketing, Inbound Marketing Tagged With: , , , , , , , , , ,

Content Statistics And Traffic For Ad Agency New Business

If you will periodically review your blog’s stats you can greatly improve your writing, traffic and opportunities for new business. 

I make it a point to check my blog statistics each day. Often, I’m checking my stats every couple of hours when I have posted new content.  Traffic statistics will show whether my content marketing is working and how I can improve.

Here are 4 simple tips to boost your blog’s traffic and improve your content: 

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Filed Under: Agency Blogs, Analytics and Metrics, Content Marketing, SEO Tagged With: , , , , ,