A Much Needed Redesign For Fuel Lines

Continuing to create helpful content for ad agency new business.

It is more than past due for a redesign of my blog. But, I must say that the old site has served me well and allowed me to create almost 700 blog posts and  generate upwards to 50,000 page views per month and a total of generate 1,000,460 total page views before retiring it.

The redesign is being done by  the Littlefield Brand Development agency in Tulsa, Oklahoma. David Littlefield, President/CEO, is a good friend and he has Mike Smith, Interactive Manager and Katy Kite, Graphic Designer working on this project. The newly designed blog will be live within a couple of weeks.

There’s been a lot of research and behind the scenes work to have everything in place for the newly designed site. I have finished the migration of almost five years worth of content from the current blog to a site that is hosted by Bluehost. I chose Bluehost because of their close ties with WordPress. Both WordPress and Bluehost have supplied great technical support throughout this process.

I’ve purchased the Minimum Theme plus the Genesis framework through Studiopress for the new blog design. The Minimum themed template is a very clean, easy to navigate template that I think is “Reader-Centric”.  Genesis is the framework used by fellow bloggers Jay Baer, Chris Brogen, CopyBlogger, Darren Rowse – ProBlogger and Brian Clark – Copy Blogger plus it is highly recommended by Matt Mullenweg, founder of WordPress.

Studiopress provides great support and updates. They also understand that my needs are to continue to focus and create helpful content, not become or be too reliant upon a programmer.

I’m looking forward to a blog design that I think my readers will appreciate and enjoy.  My only regret is not having tackled this sooner. I’ve had to put in the time at the expense of creating content but it will be worth it once the process is finished.

Once the new design is up, I look forward to your feedback to make it an even better experience for all my readers.

Additional updates:

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Looking forward to redesign. I enjoy your site.

  2. Thank you Roberto. I look forward to your feedback once its up.

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