Archives for January 2012

Study: The Top Five Causes of Friction in Client and Ad Agency Relationships

The evolution of the advertising industry demands that traditional agency services and client relationships evolve as well.

Only 9% of marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities.

Marketing has become more complex. Traditional agencies must have new skills and fresh approaches to meet these new challenges. The “More Gain, Less Strain” survey offers a clearer picture on how traditional agencies are being challenged in their retention of client relationships.… Continue reading

Filed Under: Agency Leadership, New Business Trends Tagged With: , , , ,

Leo Burnett Still Wins Ad Agency New Business 40 Years After His Death

Leo Burnett is one of the most enduring ad industry legends. He broke all the rules. Even after 40 years since his death he is still winning new business for his agency.

“The Burnett agency has accomplished something that has eluded so many other businesses: It has managed to keep the spirit and drive of its founder alive and well almost two decades after the founder himself passed on.“ Rita Koselka of Forbes

To celebrate Leo Burnett Worldwide’s 75th anniversary, Lobo, an animation and design studio, produced this animated spot.… Continue reading

Filed Under: Agency Leadership Tagged With: , , , ,

Bob Hoffman’s 101 Contrarian Ideas About Advertising

An ad agency principal who is an example on how to use content marketing and social media to build awareness and new business opportunities for your agency.

I am a Bob Hoffman fan. I have read everything he has written, from his book The Ad Contrarian, to every ADWEEK and blog post article and now his new book, 101 Contrarian Ideas About Advertising.

Bob is the CEO of Hoffman/Lewis advertising located in San Francisco and St.… Continue reading

Filed Under: Agency Leadership, Agency Promotion, Content Marketing, Social Media Tagged With: , , , , , ,

B-2-B Agency Gains New Business from a Narrow Niche and Social Media

Social media can end the anxiety of creating a niche and differentiation for ad agency new business.

John Sonnhalter, CEO of Sonnhalter, a B2B ad agency located just outside of Cleveland, OH, shares an example of an agency that found a way to finally “draw a line in the sand” and openly declare his agency’s area of expertise for a particular market.

John was able to first ‘test the waters before jumping in’ by creating a ‘niche blog’ clearly targeted to a very specific audience.

… Continue reading
Filed Under: Agency Leadership, Agency Positioning, Agency Promotion, Social Media Tagged With: , , , , , ,

It is time for ad agencies to pay attention to Pinterest

Pinterest has great potential for ad agencies: storyboards, branding strategies, concept ideas, campaign ideas, design ideas, even organizing agency pitches.

Time Magazine named Pinterest one of the top 50 websites for 2011. It is one of the hottest new social media sites with enduring specialties that qualifies it as the next ‘Twitter.’  Its value through venture financing has soared from $40 million to over $200 million in only a few months.

Pinterest (pronounced to rhyme with interest) is a vision board-styled social photo sharing website and app where users can create and manage theme-based image collections.

… Continue reading
Filed Under: New Business Trends, Social Media Tagged With: , , , , ,

How to Qualify Leads for Ad Agency New Business

qualify leads ad agency new business

To begin a successful agency new business program one of the first steps is to identify and qualify your best prospects.

 

A business development person without leads is like a fish out of water. Neither can survive very long. Yet …

Only 30% of B2B marketers know the names of decision makers in the companies they are targeting. The RAIN Group

It is imperative that you know who your prospects are or you are wasting time, energy and valuable agency resources. … Continue reading

Filed Under: New Business Tips Tagged With: , , , , , , ,

19 Tips for Building an SEO Strategy for Ad Agency New Business

Having a search engine optimization strategy, or SEO, is important to support lead generation for ad agency new business.

Most agency business development directors have a marketing strategy and are becoming competent with an inbound lead generation strategy that has as its centerpiece – content marketing. Understanding search engines is an important part to content marketing and blogging. Therefore, it is important for business development directors to become familiar with how search engines work and keep up with what is going on.

… Continue reading
Filed Under: Analytics and Metrics, Content Marketing, SEO, Social Media Tagged With: , , , , , , , , ,