The evolution of the advertising industry demands that traditional agency services and client relationships evolve as well.
Only 9% of marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities.
Marketing has become more complex. Traditional agencies must have new skills and fresh approaches to meet these new challenges. The “More Gain, Less Strain” survey offers a clearer picture on how traditional agencies are being challenged in their retention of client relationships.… Continue reading