The All Business “No Bull Crap” Guide to Social Media Marketing


no bullshit social media jason falls

Turning social media into social media marketing for ad agency new business.

No Bullshit Social Media is a new book that I highly recommend for ad agencies. It is hype-free advice on how to use social media marketing for business and contains a wealth of statistics, illustrations and case studies. The books insights will be of practical help to your agency and clients.

The reason your agency needs social media is that it can drive real new business opportunities and will provide a serious step up on your competitors. 

The book is co-written by Jason Falls and Erik Deckers.

I’ve known Jason since starting my own consultancy back in 2007. He understands ad agencies having previously worked for Doe Anderson, a regional agency in Louisville, KY. Jason has built a successful and highly regarded digital and social media consulting service, the Social Media Explorer. He also authors one of the most widely read and well-respected blogs in the industry where he shares his insight at

Erik was an early adopter of social media and has been blogging since 1997.  He is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He has been a newspaper humor columnist for 17 years, and is published in 10 newspapers around Indiana. Erik co-authored Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Pearson, 2010). He also helped write Twitter Marketing For Dummies.

I love the following quote taken from the first chapter of the book. It sets the tone for the practical no-nonsense advice you are going to find in this book.

“Social Media Is for Hippies. Social Media Marketing Is for Business.”

That is exactly the mindset needed if you are going to generate new business through the use of social media. Jason and Erik, unapologetically, break from the way early adopters of social were using it. Their philosophy is more pragmatic by taking social media from the playground to the office suite to market your business.

“… the social media marketing world now knows that companies need business outcomes from their social media efforts, namely increased sales, profits, and market share.

A lot of preparation went into writing this book. Erik shared with me that he and Jason spent over 5 months on just the research for the statistics and illustrations on how businesses are finding success with social media marketing. These case studies makes a persuasive argument for social media’s potential as it continues to evolve and mature.

“If social media can help overthrow a government, what will it do for your company.”

Most agencies are accustomed to gaining new business through networks and referrals. Social media has the potential to take your personal networks to a whole new level. Jason and Erik provide you with rich insights on why and how you should do it.

The book addresses 7 major benefits social media marketing has for businesses and agencies.

Social media marketing can:

  1. Aid in branding and awareness
  2. Protect your reputation
  3. Extend public relations
  4. Build community
  5. Drive customer service
  6. Funnel research and development
  7. Drive sales and leads

A reminder that you can’t measure your progress until you first define success. This book gives you a strategic blueprint to get your agency focused for new business success with social media marketing and some great ideas to help your agency become more of a social business.

PEOPLE want to work with other PEOPLE that they KNOW, TRUST and LIKE.

Order the book now at I purchased the Kindle version from Amazon but you can also order it from B&N, Borders, Books-A-Million and Que.

Additional book reviews that may be of interest:

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Wow, Michael! Thank you so much for the kind words. We’re excited the book is out there and hope it helps folks. Thank you, so much, for the support and continued connection, my man!

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