Archives for October 2011

A 7 Step Guide to Successful Infographic Production for Ad Agency New Business

infographics for ad agency new business

An infographic can be a great way for small to midsize ad agencies to communicate their unique position in the marketplace. 

Infographics is derived from two words: ‘information’ and ‘graphics’, and stands for the graphical representation of data and information.

Why infographics for ad agency new business?

  • Visually create a positioning for your agency – “A picture is worth a thousand words.”
  • Gain a positioning of expertise within a particular industry or discipline.
  • If you include an  “embed code” for your infographic, it can help your agency’s website or blog site gain rankings for a particular niche.
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Ad Agency New Business 101: Conduct a SWOT Analysis

SWOT Analysis for Ad agency New Business

A SWOT analysis is a good starting point for someone who is charged with creating new business opportunities for a small to midsize advertising agency, PR firm or digital shop.  

Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses of yourself and your company on a piece of paper.

This strategic planning method, when used properly, can be  a valuable tool for making decisions, setting strategy, and evaluating courses of action.… Continue reading

IBM Study: The 4 key challenges that CMOs everywhere are confronting

CMO IBM Study ad agencies

As CMOs struggle there is a window of opportunity for ad agency new business. 

A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing.  But they are struggling to respond. Their unpreparedness to manage these key changes in the marketing arena presents a great opportunity for advertising agencies, PR firms and digital shops.… Continue reading

The All Business “No Bull Crap” Guide to Social Media Marketing

no bullshit social media jason falls

 

Turning social media into social media marketing for ad agency new business.

No Bullshit Social Media is a new book that I highly recommend for ad agencies. It is hype-free advice on how to use social media marketing for business and contains a wealth of statistics, illustrations and case studies. The books insights will be of practical help to your agency and clients.

The reason your agency needs social media is that it can drive real new business opportunities and will provide a serious step up on your competitors. 

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The Single Most Important Twitter Tool for Ad Agency New Business

TweetAdder Twitter prospects new business

TweetAdder is one of the most important tools you can use to build a targeted following on Twitter. 

There are hundreds of 3rd party tools for Twitter, but one stands out above the rest as the most productive for using Twitter for new business.

You don’t want followers just to have followers. Inbound lead generation will only happen if the bulk of your followers are your agency’s best prospects.

TweetAdder is a software program that charges a one-time fee to download and use this tool to build a Twitter database of people to follow.… Continue reading

8 Reasons Why This Is Such An Exciting Time for the Smaller Ad Agencies

small ad agencies

Unconventional times call for unconventional methods for ad agency new business.

These are certainly unconventional times that we live in. A recent IBM study states that we will see more change in the next 5 years than in the previous fifty.

We are still in the midst of the greatest economic downturn since the Great Depression. The recession that began in 2008 still isn’t over and economists are forewarning the possibility that this could be a double-dip recession.… Continue reading

5 Tips for Using Direct Mail for Ad Agency New Business

direct mail ad agency new business

Direct mail isn’t dead as a tactic for ad agency new business.

When everyone Zigs, maybe you should Zag. So much attention is being given to online tactics, it may be a good time to do the opposite and utilize some offline tactics such as direct mail to raise awareness for your agency and stay top-of-mind with prospects.

A lot of small to midsize advertising agencies fail at their own direct mail efforts because they give up after only a couple of mailings when there is little or no results.… Continue reading

Advertising Week: Resources for Daily Reports, Live Updates and Videos

If you can’t attend Advertising Week here are some good resources to follow the events, capture insights and even participate in the dialogue through Twitter, Facebook, LinkedIn and Google +.

Oct. 3 kicks off Advertising Week, New York’s premier annual gathering of marketing and communications leaders from around the world.

Begun in 2004, Advertising Week now draws over 70,000 people who will attend some 200 events featuring the industry’s best and brightest thought leaders. The panels, programs and parties during Advertising Week are divided among multiple locations.

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