Archives for September 2011

Study: 69% of Businesses Increased New Business Leads Through Blogging

Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business.

How new business is being acquired for ad agencies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your agency. Blogs make their search easier.

In a recent 2011 HubSpot ROI Study,  69% of businesses surveyed said that blogging attributed their lead generation success. The study also found that 75% of businesses believed SEO was a primary factor.… Continue reading

A 70 Point Checklist for Jump-Starting or Tuning-Up Your Blog for New Business

creative triage community hospitals Stacy Carter

You should evaluate your agency’s blog to optimize its potential as a tool for lead generation, referrals and networking.

There is a dramatic paradigm shift for acquiring new business opportunities for small to midsize ad agencies. Agencies need to rethink their approach to new business and intensify their focus for creating magnetic content that will attract prospective clients, rather than relying primarily on the interruption model of cold calls and unsolicited direct mail, which consumers are responding to less and less.… Continue reading

5 Ways Social Media Marketing Makes New Business Easier

ad agency new business easy

For agency new business, you need to look at social media as a saviour not a nemesis; an asset rather than a liability; a time saver rather than a time killer.  

Having spent most of my advertising career in new business development I can tell you that social media marketing is the most efficient new business tool that I have ever used.

Here are 5 ways social media marketing makes agency new business easier:

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4A’s New Business | Social Media Workshop

A Formula for Fueling Ad Agency New Business Through Social Media

Nov. 3 , New York, NY

This is a rare, one-day workshop sponsored by the 4A’s. I usually conduct these workshops on-site, at individual agencies, and only do one or two of these open full-day workshop all year.

Registration is open to both 4A’s members and non 4A’s members.

CMO Study: 80% of decision makers said they found their vendors not the other way around.

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10 Prime Time Benefits of Blogging for New Business

ad agencies blogging new business

The majority of ad agencies have yet to comprehend what huge benefits a blog can make and why it deserves to be “prime time” for new business.

With help from American Business Media and the Business Marketing AssociationJunta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. The survey revealed that content marketing, including blogs, is a key lead generation source for 63% of the respondents.… Continue reading

The 2011 State of Inbound Marketing for Ad Agency New Business

Hubspot ad agency new business

Inbound marketing techniques are rapidly becoming more important for agency new business.  

Over the past four years I’ve seen a steady progression of agencies embracing social media as part of their new business program. Primarily because of the way their prospective clients are making decisions on how they are finding their agency partner. Traditional, “outbound marketing” methods are getting less and less effective.

CMO Survey: 80 percent of decision makers said they found their vendors, not the other way around.

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Ad Agencies: 7 tips that will prep social media success for new business

ad agency new business

“It’s not the will to succeed, but the will to prepare to succeed that makes the difference.”  Coach Paul “Bear” Bryant

It wasn’t until 2010 that most small to mid-size ad agencies gave up fighting against the social media tide and decided to dive in.

When most agencies finally jumped into social media, they had a check list that merely showcased how they were a bona-fide member of the social media community.  From the get-go they were not prepped for success.… Continue reading

Small to mid-size ad agencies need to protect their own backyard

advertising agencies digital business development

This guest post is written by Bret Giles, president of agencyside, which offers training and consulting to sell and implement digital marketing services. It’s all exclusively designed for small to mid-size advertising, marketing and PR agencies.

My backyard is afoul with these pesky rodents intent on ruining what I’ve spent so much energy planting.  They just won’t go away; in fact, I fear they grow in number while their teeth become sharper and their devastation more obvious. 

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A Tribute to Trey Pennington Through His Own Words

“Just like most of an iceberg is hidden, so a human being’s backstory is out-of sight.” Trey Pennington

Trey left an indelible impression upon my life and the lives of thousands of others. I know he will continue to be an inspiration beyond his untimely death.

I was moved watching this tribute to Trey video created by Ben Cope, founder and president of Epic Web Strategies, a full-service web design firm and wanted to share it with the readers of Fuel Lines.… Continue reading

An Important Question is Raised as Social Media Loses Trey Pennington to Suicide

The Sunday of Labor Day weekend was a very sad day for the social media community. We lost one of our All-Stars and that raises the question; ” Just how real are online relationships created through social media?”

According to news sources, on Sunday morning, around 11 am, Labor Day weekend, Greenville, S.C. Police received a call that there was a man in possession of a gun at the Second Presbyterian Church on River Street.

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