Steve Jobs is a master presenter and he provides some important lessons that are helpful to any ad agency pitch opportunity.
Carmine Gallo’s book, The Presentation Secrets of Steve Jobs is a must read. There’s much to learn from Jobs presentation tactics and style since delivering. Applying his simple formula can greatly improve any agency’s pitch and help them to stand out from the rest.
“You’re time is limited so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the result of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. Stay hungry, stay foolish.”
– Steve Jobs
Steve Jobs is not a natural presenter, he has to work at it. Carmine shares that, “for two full days before a presentation, Jobs will practice the entire presentation, asking for feedback from product managers in the room. For 48 hours, all of his energy is directed at making the presentation the perfect embodiment of Apple’s messages.”
Nancy Duarte recommends that a presenter spend 90 hours creating an hour-long presentation with 30 slides. But only one-third of that time is spent building slides. Another third is rehearsing, but the first third is spent collecting ideas, organizing ideas, and sketching the story.
- 90 hours | 30 slides
Here’s the Reader’s Digest version from a live presentation delivered by Carmine and recreated through by Peter Walker in this Slideshare format.