Hopefully my personal experience can provide you with some ideas for you can keep your social media | new business program churning even while on vacation.
As I was preparing to write this post, I noticed that Edward Boches, Mullen’s Chief Creative Office, had disconnected for a short period from his social media activity and described his experience in this blog article, “Random Thoughts from a Summer Vacation.”
Edward writes, “Ironically while social media connects us to strangers it isolates us from the people we’re closest to. I got a taste of my own medicine last week as I watched my daughter disappear into her Facebook and YouTube communities, half unaware of my presence. Now I know what my family feels like when I’m saying “uh huh,” but staring at one of my screens.”
New business is tough, especially in this economy plus the acceleration of communication’s technology, just keeping up can be exhausting. Life in the trenches for your agency’s new business is nonstop, hard work. For your family and your personal well-being, it is important to take some personal time off from the rigors of new business as well as a refreshing break from social media.
Recharging your batteries with personal time away is always good and often needed to avoid burn-out. But just because you are taking some much needed time off doesn’t mean your agency’s new business has to suffer. Utilizing social media, with a few select tools and tactics can keep your new business pipeline full even when you are away.
For the past couple of weeks, I’ve cut back on my social media engagement, unplugged myself for a period to reflect, rewind and redirect my energies. I’ve spent less time online over the past couple of weeks than anytime over the past 4 years. But, even while I’m off unwinding and off the grid my social media program continues to churn out new business opportunities.
Here’s are a few tactics that I employ to keep my social media | new business program working for me while I’m away:
- My blog continues to generate traffic throughout my off period because it is highly optimized for search. I was also able to repurpose my blog’s content through multiple tools through other social media channels such as Twitter and Facebook.
- Schedule Guest Post for content creation for your blog while you are away. John Sharpe, CMO of the BOHAN agency, created this post that was used for FUEL LINES while I was on sabbatical: How did YOU get into ad agency business development?
- I created my email newsletter in advance and preset it to publish during my break time.
- I use a variety of social media apps to add some personal touches to my social media stream using my iPhone and iPad. It only a few minutes of my time per day while vacationing. Most of my followers wouldn’t even know that I’m mostly off the grid during this time.
Additional articles that may be of interest: