The right reading resources can help fuel your agency’s new business.
The only constant in advertising is change and that change can dramatically impact your agency’s new business development. To maintain success, you have to keep up. That isn’t easy. Especially with this revolutionary change we’re experiencing in communications.
If you are responsible for new business, you know how easy it is to get side-tracked within the agency environment. I would encourage you to set up a simple routine for reading, your personal ‘continuing educational program’, specific to new business.
I’ve identified some online new business resources for agency owners, management and new business directors. The following sites provide helpful new business tips, tactics and trends particularly for small to midsize ad agencies.
- Agency Reinvention | Robb High Consulting, Robb High Owner
- Blue Focus Marketing, Mark and Cheryl Burgess, Co-founders
- Mirren Business Development, Brent Hodgins, Managing Partner
- New Business Intel, Todd Knutson, CEO of The Listr
- RSW (Reardon, Smith, Whittaker/UK) , Adam Whittaker, Principal
- Sanders Consulting Group, Bob Sanders, President
- Second Wind, Anthony Mikes, founder
- The “ANB” Blog, Mark Sneider, Owner & President of RSW/US
- The New Business Dingo, David Curie, President of Catapult New Business
- Thunderclap Consulting Group, Steve Congdon, Principal
A good way to maintain a consistent reading program and keep up with the latest content from these sources would be the use of an RSS Reader such as Google Reader. RSS feeds allow you to easily subscribe to content you want to receive.
Here are a few of the benefits to subscribing to this content through a RSS feed:
- Simplifies and focuses your reading into one convenient location, your inbox or RSS reader.
- You can easily add or remove subscriptions and organize your reading into folders.
- An easy way to keep up with the latest breaking news and trends.
- Fresh content 7 days a week, 24 hours a day.
- An RSS feed will save you a ton of time.
If you have found additional sites that have been helpful for agency new business, please share them in the comment section below.