Create a Call to Action for Ad Agency New Business Through Social Media

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A strong Call-to-Action is needed to convert your blog’s visitors into new business opportunities.

The most important key to converting your agency’s blog visitors into leads is to have a “call-to-action”. A strong call to action is a clear, simple and compelling offer that persuades your readers to take the action you want. Just having a “Contact Us” form on your blog site is not very appealing to your blog’s visitors. It doesn’t count as your call to action.

People want to work with other people that they, know, trust and like. Prospects are visiting your agency’s blog site or website, they’ve had a chance to kick your tires, check out your upholstery and take a look under your hood  –  they feel like they know you.  What next? Don’t leave them clueless. Clearly outline a first-step engagement for them through a specific call-to-action.

I would suggest creating an offer for a particular service, something that is usually a first-step that you normally conduct with every new client, like a brand or marketing audit. Price it in lower than normal, a clear value to the prospect. This will do 3 things:

  1. Render a quicker decision from your prospects. They are not having to make a major financial commitment at this point. They’re just committing to take a small initial step.
  2. Identify the true prospect from those that just want to pick your brain for free and will never pay for your services.
  3. Pay you, at least for a portion of your time, for important face time with your prospective clients.

I consistently hear from agencies, “if we can just get in front of our prospects, we have no trouble closing the deal”. We’ll here’s your chance. By using this approach for a call to action, you meet your primary objective of getting in front of qualified prospects.

Here are a few tips for creating your ‘call-to-action’:

  1. Define your goal. I would suggest that your objective would be for a face-to-face meeting with a qualified prospect.
  2. Keep your offering simple. Remember attention spans is fleeting online. They wont spend a lot of time trying to figure it out.
  3. Make your offering valuable to the prospect. Their takeaway is much greater than their time and monetary investment.
  4. What action. Be clear as to what action you want your readers to take.

photo credit: johnscotthaydon via photopin cc

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Clyo Gulliveria says:

    Thanks, Michael. Your wise tips are always welcome

  2. Thank you Clyo.

  3. Funny how agencies feel if they “can just get in front of the prospect” they can close the biz.

    I guess a blog that your prospect can freely read, repeatedly, or a newsletter that is sent and consumed once a month or more is somehow “not in front of them”??


    Good stuff brotha.

  4. Thank you Tom! I know they are going to enjoy hearing you at BOLO 2013. Congrats also on your new book, “The Invisible Sale” Well done!

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