What are you doing to prepare your agency for the digital revolution?
Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills. According to a recent Wall Street Journal article, the bigger agencies are spending roughly $750,000 to $1.5 million on digital training programs this year.
Founded in 1996, eMarketer, with its articles, charts and analysis, provides a whole library of resources for ad agencies wanting to keep up with the latest trends and best practices.
The CEO and co-founder of eMarketer, Geoff Ramsey, worked previously at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, M&M Mars and AT&T. Geoff is often called upon to speak at major digital and media events including he American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA).
Geoff recently shared the following presentation that I thought would be of interest, Key Digital Trends for 2011:
- Shifting Content Consumption Patterns
- Shifting Media Dollars
- Apps, Apps, Everywhere!
- Social Media Even More Critical
- Location is More Than a Check-In
- Online Buying Gets More Efficient, Targeted
- Magnetic Content Rules
You may also find Geoff’s book, Digital Impact: The Two Secrets to Online Marketing Success a help.
Additional digital marketing articles that may be of interest: