Chris Brogan: The Future of Media

To create new business opportunities for your agency, it is imperative to stay ahead of your clients and be aware of the possibilities of media in the  near future.

It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.” Clay Shirky

Chris Brogan was an early adopter of social media. I learned a great deal from him when I launched my consultancy through social media back in 2007. I’ve watched Chris build his personal brand awareness through social media to become one it’s rock starts.  He  has created an interesting video, discussing the future of media that I thought would be of interest to the ad agency community. Chris shares 7 ideas where he things media is going for the future and invites your participation in the discussion:

  1. Media will be Multi Touch
  2. Media will be Mobile
  3. Media will be Serial
  4. Media will be Two-Way
  5. Media will be Rich Data Mined
  6. Media will be Subscription Based
  7. Media will be Faster with Longer Burn

Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog,[], is in the Top 5 of the Advertising Age Power150.

Click on the following link to participate in the conversation by sharing your thought on the Future of Media

Some additional articles as to the future of the ad industry that may be of interest:

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Great piece Michael! I love Chris’ insights. What will be interesting is how traditional media and social media interact. Social media has tremendous power, but traditional media is still a major force for building brands. As traditional media becomes more social, the lines become more blurred between what is “word of mouth” from a friend and what is product placement that was paid for. The future will be extremely interesting.

  2. Thanks for taking the time to share your thoughts Steve.

%d bloggers like this: