Jay Baer’s The NOW Revolution: Making Your Business Smarter, Faster and More Social

This book is a must read for companies on how to stay up and adapt to the furious pace of new communication technology that impacts business.

A study by IBM stressed that we were going to see more changes that impact the way we do business within the next five years than we have seen in the previous 50.  The NOW Revolution is an essential book that will change your thinking on how your business needs to adapt. It is also an important read for ad agencies to better understand the struggles and mindset for creative solutions for their client’s businesses.

I had been waiting for the release of  The NOW Revolution because it was written by my friend, Jay Baer who co-wrote it with Amber Naslund.  Jay has been an early adopter of social media and launched his consultancy doing for himself, what he recommends to clients. He’s created a blog, Convince and Convert, that now ranks among the top 10 of Ad Age’s Power 150, the top marketing blogs in the country. Amber has also been heavily involved in social media. She writes regularly for her blog, Brass Tack Thinking, and is the Director of Community for Radian6.

Jay was kind enough to mail me a copy as soon as his book was released, but I went ahead and also ordered the Kindle version for my iPad. This allowed me to more easily read it while traveling on planes, trains and autos over the course of a three-day period. I wasn’t disappointed.

This is the first book I’ve read that takes advantage of Microsoft Tags interspersed throughout the various chapters. These coded tags linked to additional online content, illustrations, video, podcasts and additional materials such as questionnaires, forms, quizzes, etc. A very beneficial addition to the book.

Jay and Amber do a great job of simplifying the steps needed to for a company to change its culture to deal with real-time communication, networking and create a culture that is more social. The book is full of  great illustrations, helpful insights and creative ideas.

The book introduces 7 key shifts that business leaders need to address along with laying out a plan for each.

  1. Strip away silos and overgrown business processes
  2. HIre and empower a new type of employee
  3. Organize internal teams for maximum external impact
  4. Listen at the point of need
  5. Travel the Humanization Highway and respond effectively to customer inquiries
  6. Plan for, find, and manage real-time crisis
  7. Redesign success metrics in a business world that’s increasingly instantaneous

My Personal Recommendation: Every person in the C-Suite of your company should read this book. The change in the way that we do business, in real-time, is one that will require new thinking and a major change of your company’s culture. You will need ‘all hands on deck’ to successfully implement and sustain Jay and Amber’s guidelines.

Click on the following link to order your hard copy  or a Kindle version of  “The NOW Revolution”.

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. It is very helpful artical.visit http://www.lgdcom.com/ for more details about luxury advertising Jay Baer’s The NOW Revolution: Making Your Business Smarter, Faster and More Social.

  2. Michael, I am 100% thrilled that you enjoyed the book. I have so much respect for you and the work you do; and you’ve been so kind in getting me rolling in this business. I would be crushed if you hated it! Thanks as always for your support.

  3. Jay, I’m excited to see all of these great things happening for you. But its all due you from all of the hard work, pioneering spirit and smart decisions you’ve made. You’ve quickly risen to the top with Brogan, Kawasaki and Owyang. I appreciate your friendship.

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