How to engage Twitter with purpose and intention for agency new business.
I currently have over 100,000 Twitter followers of my two Twitter accounts @MichaelGass and @FuelLines. Twitter is the leading traffic generator to my blog Fuel Lines. Out of 30,000 + monthly page views, Twitter easily delivers more than half of my blog’s traffic.
Twitter, like SEO, also delivers highly targeted traffic to my blog. My tweets are specific to a clearly defined audience, ad agencies.
Here are the ways that I engage with Twitter to deliver highly targeted trafffic to my website:
1. Share Helpful Resources
I consistently share content from my blog via Twitter. Over 800 posts are circulated through Twitter. All specifically written for ad agencies, providing new business tips, trends and specific tactics. A repository of information to help make an agency’s new business program easier.
Here are a few examples of recent Tweets that link back to my blog’s content:
- 10 Ways to Create An Ad Agency Blog That is Reader-Centrichttp://dld.bz/Ck25
- The Top Advertising Agency Networks for New Businesshttp://dld.bz/Ck28
- 5 Ways Social Media Can Make Ad Agency New Business Easier Not Harder http://dld.bz/Ck2u
Few of those on Twitter are creating and sharing original content. You want to be the one whose content your followers are retweeting, sharing with their followers, exposing your content through their personal networks which creates awareness and a strong appeal.
People want to work with other people that they know, trust and like. Sharing resources through Twitter can keep top-of-mind awareness for your services.
I also share rich, helpful content that I find through my reading. I usually spend the mornings perusing through subscriptions to my RSS Reader. Content is gathered from a wide variety of online resources and placed into one location. This is a significant time saver. You wont have to be constantly using a search engine to find the right content.
Meers Advertising turns itself around by plugging into digital | Kansas City Business Journal http://bit.ly/eeKczE
When I come across a particularly good article that will benefit my audience, I often will use Hootesuite Pro to schedule a day/time to share it. This way I can spread out the publication of helpful articles instead of Tweeting them all in my morning reading hour.
I share Retweets from others. I use some personal Twitter lists that I have created to help me keep up with Tweets from friends and other groups that I find helpful. When read something good, I’ll retweet it.
As you can see, the biggest percentage of what I do with my Twitter account is sharing information with my audience.
2. Engage Prospects in Real Time
Twitter is a real-time networking site. Answering questions, sharing a point-of-view, re-connecting, collaboration, participating in conversation, etc. From these important tweets, lifelong professional and personal relationships have been forged.
Here are a few examples from just this morning:
@agencyside thanks for the RT. Look forward to seeing all of you at the Bolo Conference this year.
TonyCeresoli @michaelgass Hi Michael! Things are moving along pretty well, thanks for asking. How are things with you?
Note: Twitter isn’t the only place that I’m networking. I also use LinkedIn, Facebook and Google +, especially as relationships grow.
3. Provide Status Updates
I share status updates from workshops, conferences, seminars and other live events.
I’ve even reported on events that I wasn’t present at but was a listening participant, such as the Ad Age Small Agency Conference, I gathered information from attendees and was able to create this report: 50 of the Best Insights from Ad Age’s First Ever Small Agency Conference
This was the response from AdAge:
This formula is intended to provide you with an example, a place to get started. No doubt, the more you participate, you’ll create your own formula for using Twitter.
“Engage Twitter with purpose and intention, and new business success will follow!”
Additional Twitter articles that may be of interest:
- [Infographic] How To Write The Perfect Tweet
- Find Prospects Using TweetAdder for Ad Agency New Business
- 7 Tips for Using Twitter for Ad Agency New Business
- 10 Twitter Networking Tips for Ad Agency New Business
- How to take advantage of Twitter’s growth for ad agency new business
- 10 Twitter Mistakes Made By Ad Agencies for New Business
- A Great Ad Agency New Business Tool to Optimize Twitter
- How to Generate Traffic to Your Ad Agency’s Blog with Repeat Tweets
- Twitter 101 for Ad Agency New Business